Senior CRM Strategist (B2B)

The Industry Club; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Senior CRM Strategist to lead and shape the CRM strategy for a global B2B organization. This hands-on role focuses on developing scalable CRM solutions that enhance customer engagement and conversion rates. The ideal candidate should have 15 years of B2B marketing experience, particularly in CRM and lifecycle strategy. Responsibilities include managing stakeholders, defining lifecycle approaches, and building measurement frameworks to connect engagement with revenue.

Qualifications

• Experience in B2B marketing with a focus on CRM and lifecycle strategy.
• Ability to manage complex organizations and stakeholders.
• Strong understanding of automation and personalization in marketing.

Responsibilities

• Own the CRM strategy for a global B2B organization.
• Define and roll out a lifecycle-led approach across markets.
• Lead the development of nurture programs and automation frameworks.

Skills

15 years in B2B marketing

CRM and lifecycle strategy

Understanding of customer journeys

Strong stakeholder management

Tools

CRM platforms (Dynamics, Eloqua, Braze)

Marketing automation tools

Job description

A senior CRM strategist is needed to lead a high-profile global account, shaping and delivering a modern lifecycle and CRM programme across multiple markets.

This is a hands‑on strategic role, combining data, technology and customer experience. The focus is on building a scalable CRM engine that drives earlier engagement, stronger conversion and clearer links between marketing activity and revenue.

The role

• Own the CRM strategy for a global B2B organisation, acting as the senior point of contact
• Define and roll out a lifecycle‑led approach across markets, aligning CRM to commercial goals
• Lead the development of nurture programmes, trigger‑based journeys and automation frameworks
• Oversee the evolution of the CRM ecosystem, including platform migration and integration
• Shape segmentation, targeting and personalisation strategy at scale
• Build measurement frameworks that connect engagement to pipeline and revenue
• Drive continuous optimisation across journeys, messaging and performance
• Establish clear governance, delivery standards and ways of working across stakeholders

What they’re looking for

• Significant experience (c 15 years) in B2B marketing with a strong focus on CRM and lifecycle strategy
• Background in a consultancy or agency environment, working with complex organisations
• Strong understanding of customer journeys, automation and personalisation
• Experience working across CRM platforms (e.g. Dynamics, Eloqua, Braze or similar)
• Comfortable operating at senior level, managing stakeholders and shaping direction
• Able to balance strategic thinking with delivery oversight

Useful to have

• Experience of platform migration or transformation programmes
• Understanding of data governance and consent frameworks (GDPR)
• Familiarity with marketing automation tools and analytics platforms
• Exposure to integration across CRM, web and broader martech ecosystems

The shape of the role

This is less about campaign delivery and more about building a joined‑up CRM capability that can scale. It will suit someone who enjoys working across strategy, systems and stakeholders, and who can bring clarity to complex environments.

If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch. You can email me at [e-mail] or follow me at https://www.linkedin.com/in/zoe-edwards-strategyrecruiter/

Thanks!

Zoe

We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio‑economic background. With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.