Senior CRM Strategist & Team Lead (Email & SMS)

Harnham; England; Hybrid; GBP 54,000 - 66,000; Full time

Benefits offered by this job

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Hybrid work model

Collaborative culture

Job summary

A leading marketing agency in the UK seeks a Senior CRM Manager to drive lifecycle marketing strategies for prominent DTC brands. This role involves managing a team and leveraging data to enhance customer engagement and retention. The ideal candidate will have over 4 years of CRM experience, particularly with Klaviyo, and a proven ability to deliver growth through innovative marketing strategies. Competitive salary up to £60,000 with share options included.

Qualifications

• 4+ years’ experience in CRM, retention marketing, or lifecycle strategy.
• Hands-on expertise with Klaviyo is non-negotiable.
• Proven track record of driving measurable growth through email and SMS marketing.

Responsibilities

• Lead lifecycle marketing strategies for a portfolio of DTC brands.
• Drive customer engagement and repeat purchases through segmentation.
• Manage and mentor a team of CRM specialists.

Skills

CRM

Retention marketing

Lifecycle strategy

Klaviyo

Segmentation

Analytical mindset

Strong communication

Tools

Klaviyo

Shopify

Attentive

Recharge

Job description

A leading marketing agency in the UK seeks a Senior CRM Manager to drive lifecycle marketing strategies for prominent DTC brands. This role involves managing a team and leveraging data to enhance customer engagement and retention. The ideal candidate will have over 4 years of CRM experience, particularly with Klaviyo, and a proven ability to deliver growth through innovative marketing strategies. Competitive salary up to £60,000 with share options included.