B2B CRM & Lifecycle Marketing Lead — HubSpot Expert

Forward Role; Greater Manchester; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Forward Role is partnering with a B2B business in Greater Manchester to recruit a Senior CRM Manager who will lead a major transformation of its CRM and campaign marketing function. The role centers on owning CRM strategy, lifecycle marketing and multi-channel campaigns, with strong emphasis on HubSpot automation and segmentation.

You will build proactive campaigns across acquisition, retention, cross-sell and reactivation, while driving supplier and partner campaigns to fuel growth and leading

Qualifications

• Experience in B2B CRM and marketing automation.
• Advanced HubSpot expertise.
• Experience developing integrated campaigns and lifecycle journeys.
• Commercially minded marketer with strategic thinking and hands-on delivery.
• Ability to challenge the status quo and implement best practice.

Responsibilities

• Own the CRM, lifecycle marketing and campaign strategy.
• Lead the move from transactional emails to targeted, personalised, multi-channel campaigns.
• Take ownership of HubSpot, developing automation, segmentation and customer journeys.
• Build a proactive campaign calendar across acquisition, retention, cross-sell and reactivation.
• Drive supplier and partner campaigns to support commercial growth.
• Manage and develop the CRM team.

Skills

HubSpot

CRM

Marketing automation

Lifecycle journeys

Campaign development

Commercial mindset

Job description

Forward Role is partnering with a B2B business in Greater Manchester to recruit a Senior CRM Manager who will lead a major transformation of its CRM and campaign marketing function. The role centers on owning CRM strategy, lifecycle marketing and multi-channel campaigns, with strong emphasis on HubSpot automation and segmentation.

You will build proactive campaigns across acquisition, retention, cross-sell and reactivation, while driving supplier and partner campaigns to fuel growth and leading