Principal CRM & NBA Strategy Lead

Optima Partners; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading consultancy firm is seeking a Principal Consultant specializing in CRM and Next-Best-Action Decisioning. This role requires a minimum of 8 years of experience in data-driven marketing and decisioning initiatives. You will shape customer engagement strategies and lead teams to drive transformation in collaboration with significant clients across various sectors. Ideal candidates possess excellent relationship management skills and a track record in advising stakeholders on engagement solutions. Join us to shape the future of customer-centric marketing!

Qualifications

• 8+ years' experience in data-driven marketing or CRM.
• Experience with NBA/CRM platforms and data pipelines.
• Ability to lead large-scale decisioning transformation programs.
• Experience defining operating models and measurement frameworks.
• Skilled in advising on NBA and AI-driven engagement.

Responsibilities

• Shape and own customer engagement strategies and NBA.
• Set strategic direction for client maturity progression.
• Define vision for use of AI and contextual data.
• Oversee translation of business strategy into decision blueprints.
• Influence data strategies for NBA integration.
• Establish measurement frameworks for customer impact.
• Govern experimentation and value measurement.
• Articulate complex decisioning concepts for stakeholders.

Skills

Data-driven marketing

CRM

Decisioning initiatives

Client relationship management

Team leadership

Advising senior stakeholders

Microsoft PowerPoint

Microsoft Excel

Tools

Pega CDH

Adobe Experience Platform

Job description

A leading consultancy firm is seeking a Principal Consultant specializing in CRM and Next-Best-Action Decisioning. This role requires a minimum of 8 years of experience in data-driven marketing and decisioning initiatives. You will shape customer engagement strategies and lead teams to drive transformation in collaboration with significant clients across various sectors. Ideal candidates possess excellent relationship management skills and a track record in advising stakeholders on engagement solutions. Join us to shape the future of customer-centric marketing!