Sales Performance Coach — Multi-Property Enablement

Unite Group; Greater London; Hybrid; GBP 35,000 - 46,000; Full time

Benefits offered by this job

Performance bonus

25 days annual leave

Generous pension

Life assurance

Share save scheme

Enhanced Family Leave

Medicash

EAP

Volunteer day

Discounts

Job summary

Unite Group is seeking a commercially minded Area Sales Executive to boost sales capability and consistency across our student accommodation teams in the UK. You will work with property and city teams to improve follow-up, viewings, objections, rebooking and conversion across multiple properties, while ensuring a warm, student-focused experience.

Your success will be measured by the improvement you enable across the team, not just bookings you personally deliver.

Qualifications

• Proven experience in sales, sales coaching, performance support or team development in a customer-focused environment.
• A track record of helping others improve, not just delivering strong personal results.
• Strong commercial judgement with the ability to turn data and observations into clear, practical actions.
• Confidence giving constructive feedback and adapting your approach to different levels of experience.
• Strong communication, negotiation and objection-handling skills that you can demonstrate and coach.
• A collaborative, values-led approach that builds trust and accountability without taking over.
• A warm, student-focused style that balances commercial outcomes with a positive customer experience.
• The organisation and resilience to support multiple properties through seasonal peaks.

Responsibilities

• Identify where sales performance can improve with property teams and turn insight into practical action.
• Coach colleagues through live enquiries, follow-up, viewings, objection handling and closing conversations.
• Build confidence and capability through side-by-side support, feedback, role play and sharing good practice.
• Help teams maintain disciplined CRM usage, clear pipelines and timely follow-up across multiple properties.
• Support local activity that creates leads, including open days, student fairs, events and digital channels.
• Improve rebooking and retention activity by helping teams plan and deliver resident engagement.
• Use performance data, customer insight and competitor activity to identify gaps, priorities and opportunities.
• Create consistency across teams while adapting support to different property, market and customer needs.
• Step into direct sales activity where needed, particularly during peak periods or where additional support will unlock results.
• Recognise progress, reinforce strong behaviours and help teams sustain improvements over time.

Skills

Sales experience

Coaching

Performance support

Team development

Data-driven actions

Negotiation

CRM usage

Job description

Unite Group is seeking a commercially minded Area Sales Executive to boost sales capability and consistency across our student accommodation teams in the UK. You will work with property and city teams to improve follow-up, viewings, objections, rebooking and conversion across multiple properties, while ensuring a warm, student-focused experience.

Your success will be measured by the improvement you enable across the team, not just bookings you personally deliver.