Sales Operations Coordinator | Fast-Paced Auto Dealership

Silcom Recruitment; Poole; On-site; GBP 25,000 - 31,000; Full time

Job summary

Silcom Recruitment is supporting a well-established automotive dealership in Poole to hire a Sales Operations Coordinator. The role focuses on managing inbound leads, coordinating sales activity and providing essential administration to support the customer journey.

You will handle enquiries via phone, email and website, qualify leads, and work with Sales Executives to convert interest into appointments and orders. Excellent communication and organisation are essential.

Qualifications

• Managing inbound sales leads received by telephone, email, website enquiries and other digital channels.
• Responding to prospective customers promptly and professionally, establishing their requirements and providing an excellent first impression of the dealership.

Responsibilities

• Qualifying and distributing sales enquiries to the appropriate Sales Executives, ensuring each lead is followed up effectively.
• Monitoring outstanding enquiries and working closely with the sales team to maintain consistent and timely customer contact.
• Booking showroom appointments, vehicle demonstrations and test drives while maintaining accurate diary records.
• Maintaining accurate customer and vehicle information across the dealership’s CRM and internal management systems.
• Supporting the sales team with vehicle orders, customer documentation and general sales administration.
• Liaising with Sales Executives, Sales Managers, finance teams and other dealership departments to keep customers informed throughout the sales process.
• Producing and updating reports relating to leads, appointments, sales activity and conversion performance.
• Identifying opportunities to improve lead handling processes and maximise enquiry conversion.

Skills

Customer service

Sales coordination

CRM

Tools

CRM software

Job description

Silcom Recruitment is supporting a well-established automotive dealership in Poole to hire a Sales Operations Coordinator. The role focuses on managing inbound leads, coordinating sales activity and providing essential administration to support the customer journey.

You will handle enquiries via phone, email and website, qualify leads, and work with Sales Executives to convert interest into appointments and orders. Excellent communication and organisation are essential.