Sales Manager

MuscleSquad Limited; Milton Keynes; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading online retailer in fitness is seeking a Sales Manager to lead their sales team and enhance the customer buying experience. Candidates should have over 3 years in sales management and a proven record of exceeding targets. Responsibilities include managing sales strategies, analyzing data trends, and implementing customer-focused processes. The role requires a proactive leader with a passion for fitness and wellness. Join a dynamic company driving results in a fast-paced e-commerce environment.

Benefits

Competitive salary + commission/bonus structure

Health and wellness benefits

Opportunities for growth in a passionate, mission-driven company

Qualifications

• 3+ years of experience in sales management, preferably in e-commerce or retail.
• Proven track record of meeting or exceeding sales targets.
• Confidence shooting video demonstrations for customers.
• Interest in fitness, wellness, or active lifestyles.

Responsibilities

• Lead and manage the sales department to hit and exceed monthly targets.
• Drive sales strategies for inbound leads via multiple channels.
• Analyse sales performance and customer trends for growth opportunities.
• Ensure a customer-first approach before, during, and after purchase.
• Implement and refine sales processes and tools.

Skills

Sales management

Leadership

Communication

Data analysis

Problem-solving

Tools

CRM tools (e.g., HubSpot, Klaviyo, Shopify)

Job description

About Us

We’re a leading online retailer in the fitness equipment space, helping people build their dream home gyms and live healthier lives. From top-tier treadmills to strength training gear, we offer premium products backed by excellent customer service.

Job Summary

In this role, you’ll lead our sales team in delivering a seamless, supportive, and engaging buying experience—from the first enquiry to post‑purchase follow‑up. We believe in nurturing every lead with care, understanding their needs, and guiding them through the decision‑making process with expertise and empathy. If you’re a results‑driven leader who puts the customer first and thrives in a fast‑paced e‑commerce environment, we’d love to hear from you. An interest in health and fitness is highly desirable—your enthusiasm will resonate with both the team and our customers. As a small and growing business, we’re looking for someone dynamic, hands‑on, and ready to hit the ground running. This is a brand‑new role, so the ideal candidate will be a self‑starter—confident in developing and embedding processes and strategies from scratch. You’ll have the freedom to shape how things are done, so we need someone who’s proactive, adaptable, and thrives in a fast‑moving environment.

Key Responsibilities

• Lead and manage the sales department to hit and exceed monthly targets
• Drive sales strategies for inbound leads, chat, phone, and email enquiries
• Analyse sales performance and customer trends to identify growth opportunities
• Work with marketing to align campaigns with sales goals and seasonal trends
• Ensure a customer‑first approach to every interaction—before, during, and after purchase
• Implement and refine processes and tools (e.g., CRM, sales funnels)
• Stay current on fitness industry trends and product innovations

Requirements

• 3+ years of experience in sales management, preferably in e‑commerce or retail
• Proven track record of meeting or exceeding sales targets
• Leadership skills
• Confidence shooting video demonstrations for customers
• Excellent communication skills are essential—you’ll need to be clear, professional, and personable across all channels, whether that’s in writing, face to face, or over the phone.
• Experience with CRM tools (e.g., HubSpot, Klaviyo, Shopify etc) and online sales platforms
• Excellent problem‑solving, and data analysis skills
• Interest in fitness, wellness, or active lifestyles (we speak the language of reps, PRs, and recovery!)

Nice to Have

• Background in fitness equipment or sporting goods
• Experience scaling a sales team in a high‑growth e‑commerce environment
• Knowledge of digital marketing, lead generation, or affiliate sales models

Perks & Benefits

• Competitive salary + commission/bonus structure
• Health and wellness benefits
• Opportunities for growth in a passionate, mission‑driven comp