Sales Manager

Ascenda Global; Glasgow; On-site; GBP 55,000 - 85,000; Full time

Job summary

Ascenda Global in Glasgow is seeking a Sales Manager to lead a B2B sales team and drive revenue growth. You will set targets, coach performance, and manage a robust pipeline while collaborating with marketing and operations to optimize growth strategies.

The role requires strong negotiation, data-driven decision making, and excellent communication across stakeholder levels in a fast-paced environment.

Qualifications

• Experience leading sales teams and setting targets.
• Strong relationship-building and negotiation to drive new business and retain clients.
• Ability to analyze sales data, market trends, and customer insights to inform strategy.
• Experience collaborating with marketing and operations to align sales activities with growth initiatives.
• Excellent communication, presentation, and interpersonal skills for stakeholder engagement.

Responsibilities

• Manage the sales pipeline and forecasting to hit revenue targets.
• Lead and develop the sales team and drive performance.
• Identify and pursue new business opportunities with key clients.
• Nurture relationships with important accounts to grow revenue.
• Collaborate with marketing and operations to support integrated growth strategies.
• Analyze market trends and customer needs to refine sales processes.
• Coach team members and participate in client meetings and industry events.

Skills

Leadership

Relationship-building

Negotiation

Data analysis

Cross-functional collaboration

Communication

B2B sales experience

CRM proficiency

Organizational skills

Tools

CRM systems

Productivity tools

Job description

Company Description

Ascenda Global helps ambitious brands accelerate growth through strategic marketing, customer acquisition, and meaningful consumer engagement. The company partners with clients that seek measurable results, using market insight, brand strategy, and performance-focused execution to expand reach and strengthen customer relationships. Ascenda Global designs tailored solutions that address each client’s unique goals, audience, and market opportunities, from brand awareness and customer acquisition to market expansion and experiential campaigns. Clients rely on Ascenda Global as an extension of their team, combining data-driven decision‑making with human‑centered strategies to improve loyalty, conversion, and return on investment. The organization is committed to delivering results‑based growth through strategy, innovation, and execution that keeps customers at the center of every interaction.

Role Description

The Sales Manager at Ascenda Global is a full‑time, on‑site role based in Glasgow. This position is responsible for leading and developing a sales team, setting clear sales targets, and monitoring performance to ensure revenue goals are met and exceeded. Day‑to‑day activities include managing the sales pipeline, identifying new business opportunities, nurturing key client relationships, and collaborating with marketing and operations teams to support integrated growth strategies. The Sales Manager will prepare forecasts and reports, analyze market trends and customer needs, and refine sales processes to improve efficiency and conversion rates. This role also involves coaching team members, conducting regular performance reviews, and representing Ascenda Global in client meetings, presentations, and industry events.

Qualifications

• Demonstrated experience in management, including team leadership, target setting, and performance tracking.
• Strong skills in relationship‑building, client account management, and negotiation to drive new business and retention.
• Ability to analyze sales data, market trends, and customer insights to inform strategy and improve conversion.
• Experience collaborating with marketing and operations to align sales activities with broader growth initiatives.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage stakeholders at multiple levels.
• Proven success in B2B sales or professional services environments; experience in marketing or growth‑focused sectors is an advantage.
• Proficiency with CRM systems and standard productivity tools to manage pipelines, reporting, and team coordination.
• Strong organizational skills, sound judgment, and the ability to work in a fast‑paced, results‑driven environment.