Sales Manager

Signature Career Management; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic beverage brand in the UK is looking for an experienced Sales Manager to join their team. This pivotal role will involve managing and developing a growing team, shaping the company's commercial strategy for nationwide expansion, and leading direct reports to success. Ideal candidates will have BWS sales experience, a strategic mindset, and be relationship-driven. This presents a rare opportunity for significant career progression and professional growth in a fast-paced environment.

Qualifications

• 3–5 years of sales experience in BWS – ideally with beer, kegs or draught.
• Managed at least one direct report and knows how to motivate, coach and elevate a team.
• A natural leader who takes ownership and thrives in a fast-paced environment.

Responsibilities

• Lead 2 direct reports and coach them to success.
• Shape commercial strategy for nationwide expansion.
• Build scalable sales plans across the UK on-trade.

Skills

Sales experience in BWS

Team management

Strategic mindset

Relationship-driven

Leadership

Job description

Overview

Passionate about the On-Trade but feel like you’re missing something? Do you want to be part of something ground-breaking? I’d highly recommend taking a read of this!

This brand launched last year and has already taken the on-trade by storm. Built around a refreshing European concept that’s been a cult favourite abroad for decades, they’re now showing the UK what it’s been missing. After proving incredible traction in their first 18 months, and with strong investment secured, they’re entering their next phase of rapid growth - and looking for a Sales Manager to help take them there.

Achievements

• Smashed their 2025 revenue target by +50%!
• Built strong distribution across the South Coast, Anglia, and major UK cities.
• Regularly outselling category giants.
• Strong RTM in place with leading wholesalers.
• Scaled a tight, talented team including founders, trade marketing, and BDEs.
• Closed a serious investment to fuel aggressive expansion for the next two years.

Role

So where do you come in?

This brand is now hiring a Sales Manager - a pivotal role that will elevate the founders out of the day-to-day and help drive their next stage of UK growth.

This is a rare opportunity to step into a high-ownership commercial leadership role before the rocketship truly takes off. You’ll be the bridge between the senior leadership team and the field, managing and developing a growing team and shaping the commercial strategy for nationwide expansion.

You’ll lead 2 direct reports, coach them to success, and build smart, scalable sales plans that unlock huge amounts of low-hanging fruit across the UK on-trade.

This is a brand creating a category - not just launching another drinks brand! The opportunity for progression? Massive. The route to Head of Sales? Clear.

Must‑Haves

• London-based.
• 3–5 years of sales experience in BWS – ideally with beer, kegs or draught.
• Managed at least one direct report and knows how to motivate, coach and elevate a team.
• A strategic mindset – this role is about leadership and structured growth, not pure cold-calling.
• Relationship-driven; confident in-venue and commercially switched-on.
• A natural leader who takes ownership and thrives in a fast-paced, entrepreneurial setting.

Application

Awesome role, right?

To apply directly, please send your CV to [e-mail] or apply via the link below.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role.

Please note Signature Career Management is acting as an employment agency.