Sales Executive

WR Logistics; Sulham; Hybrid; GBP 45,000 - 52,000; Full time

Job summary

A leading drinks distributor is seeking a Sales Manager to drive sales growth across Berkshire. This field-based role involves managing existing hospitality client portfolios and building relationships with key decision-makers. Successful candidates will have a proven track record in sales, ideally within the drinks or hospitality sectors. The position offers a competitive salary of up to £45,000, along with bonuses and a car allowance. Interested individuals should apply with their CV for consideration.

Benefits

Competitive salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular training and tastings

Collaborative team culture

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Results-driven with a passion for the drinks industry.
• Full UK driving licence is essential.

Responsibilities

• Drive sales growth across your territory by identifying new opportunities.
• Manage and grow existing hospitality client portfolios.
• Build relationships with key decision-makers.
• Promote drinks portfolio and introduce new products.
• Ensure excellent customer service and fulfilment.

Skills

Sales experience

Strong negotiation skills

Understanding of the on-trade sector

Self-motivated

Confident communicator

Job description

Sales Manager / Business Development Manager - Drinks Industry

Berkshire (Field-based, with travel across the region)

Up to £45,000 per annum + Bonus + Car Allowance + Benefits

Sector: Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with experience in the on‑trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager.

Key Responsibilities:

• Drive sales growth across your territory by identifying and converting new on‑trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision‑makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You:

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on‑trade sector (pubs, bars, restaurants, hotels)
• Results‑driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self‑motivated, well‑organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer:

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up‑to‑date CV to be considered for this exciting Sales Manager opportunity.

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