Sales Executive

WR Logistics; North East; On-site; GBP 35,000; Full time

Job summary

A dynamic logistics company is seeking a Drinks Sales Executive in Newcastle to drive new business across hospitality venues. The ideal candidate will have experience in on-trade sales, exceptional communication skills, and a passion for the drinks industry. Responsibilities include developing sales strategies, building relationships with clients, and reporting on sales performance. The role offers a competitive salary, a generous bonus scheme, and career progression opportunities within a growing team.

Benefits

Competitive salary

Generous bonus scheme

Company car

Pension scheme

Staff benefits including wellbeing benefits

Retail discounts

Cycle-to-work scheme

Qualifications

• Proven experience in on-trade drinks sales within the North East.
• Strong track record of winning new business and growing existing accounts.
• Confident and outgoing with strong rapport-building abilities.
• Target-driven with a proactive approach to exceeding KPIs.
• Full UK driving licence required.

Responsibilities

• Identify and win new business opportunities within the on-trade sector.
• Develop tailored sales strategies to meet targets.
• Build strong relationships with key decision-makers.
• Deliver regular reporting on sales performance.
• Collaborate with marketing and supply teams.

Skills

On-trade drinks sales experience

Communication skills

Negotiation skills

Presentation skills

Relationship building

Job description

Drinks Sales Executive (On-Trade)

Newcastle (Field-based)

35,000 per annum

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on‑trade sales across the North East. You'll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs and hotels.

You’ll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Newcastle.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings and customer activations.

About You

• Proven experience in on‑trade drinks sales within the North East
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation and presentation skills.
• Full UK driving licence and willingness to travel across the North East.

What’s on Offer

• Competitive salary of 35,000
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle‑to‑work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up‑to‑date CV to be considered for this exciting Sales Executive opportunity.