Sales Executive

WR Logistics; Leeds; Hybrid; GBP 38,000; Full time

Job summary

A leading beverage company is seeking a Drinks Sales Executive to join their new team. The position involves identifying new business opportunities in the on-trade sector across Yorkshire, developing sales strategies, and building relationships with hospitality venues. Candidates must have proven experience in drinks sales, excellent communication, and a full UK driving licence. This role offers a competitive salary, bonus scheme, company car, and numerous staff benefits. Apply now with your CV to seize this exciting opportunity.

Benefits

Company car

Generous bonus scheme

Pension scheme

Employee well-being benefits

Retail discounts

Cycle to work scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly.

Responsibilities

• Identify and win new business opportunities within the on-trade sector.
• Develop tailored sales strategies to meet targets and promote brand visibility.
• Build strong relationships with hospitality venues.

Skills

On-trade drinks sales

Relationship building

Negotiation skills

Presentation skills

Self-motivated

Job description

Drinks Sales Executive (On-Trade)

Yorkshire (Field-based)

38,000 per annum + Company Car + Bonus Scheme

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, target-driven Drinks Sales Executive to join a brand new team specialising in on-trade sales across Yorkshire. You'll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Yorkshire.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Yorkshire.

What's on Offer

• Competitive salary of 38,000
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including well‑being benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.