Sales & Events Executive - Central

BrewDog; Greater London; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Profit share

Paid overtime

Pension boost

Taxi home

Sabbatical

Staff discount

Job summary

BrewDog UK is seeking a UK Sales & Events Executive to join the London team, driving bookings for BrewDog bars across the UK.

You’ll support the UK Head of Sales, handle event enquiries, build bespoke packages, upsell, collect payments and coordinate large scale events with kitchen and floor teams. A proactive sales mindset and strong client relations are essential.

Qualifications

• GCSEs or equivalent, ideally with further education in hospitality, events, or sales.
• Experience in sales, event coordination, or a related role within the hospitality industry.
• Proven track record in achieving sales targets and managing event logistics.
• Understanding of health and safety regulations related to events, including capacity management and fire safety.
• Training in sales techniques, customer relationship management, and upselling.
• Event planning and logistics training, including managing timelines and troubleshooting on the day.
• Risk assessment training and understanding of fire safety and capacity regulations.
• Proven success in driving sales and securing new event bookings.
• Experience in organizing and managing events, ensuring seamless execution and client satisfaction.
• Skilled in building relationships with clients and delivering a high-quality guest experience.
• Experience in managing budgets, tracking expenses, and reporting on financial performance.
• Familiarity with event marketing strategies and promotion through digital and in-venue channels.

Responsibilities

• Manage incoming event and booking enquiries for BrewDog bars across the UK.
• Build bespoke packages, proposals, and upsell to convert enquiries.
• Collect payments and pre-orders on time; identify special requirements for bookings.
• Organise large upcoming events in BrewDog bars; coordinate handovers with kitchen and front-of-house teams.
• Reach out to previous large events and upsell to auto-confirm bookings.

Skills

Sales & Negotiation

Event Planning

Client Relations

Budget Management

Marketing & Promotion

Communication

Problem Solving

Adaptability

Attention to Detail

Resilience

Education

GCSEs or equivalent

Hospitality/Sales education

Job description

About Us

• 10% PROFIT SCHEME FOR YOU AND YOUR TEAM
• PAID OVERTIME
• PENSION ENHANCEMENTS UP TO 10%
• TAXI HOME CONTRIBUTIONS
• 4-WEEK SABBATICAL EVERY 5 YEARS
• STAFF DISCOUNT

We love great craft beer. We want everyone to be as passionate about it as we are - and our bars are at the heart of that mission. You’ll help us deliver an amazing beer and customer experience every shift so, because we expect great things from you, we give great things back.

OVERTIME | We pay overtime for any hours worked beyond your contracted hours to all salaried crew, because we know it’s right to reimburse you in full for any extra time you work for us.

PROFIT SHARE | Our BrewDog Bars now share 10% of their profits with our fantastic crew. We’re setting the bar high for the hospitality industry and giving you even more reasons to do an amazing job.

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. Since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re investing in your future.

SAFE RIDE HOME | We want to make sure you get home safe after a hard shift. That’s why we contribute £5 to your pay-check to help you get home safely after midnight. This is open to all our bar crew.

4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items. Crew also get discount on takeaway beer - perfect for taking the bar home.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE+I and crew forum groups and beer samples at the end of some shifts.

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

We at BrewDog have one mission. We want to make other people as passionate about great craft beer as we are. Our bars are at the forefront of that mission, delivering amazing beer & customer service at all times. And now, we’re looking for a UK Sales & Events Executive to join the UK team in London.

In this role you’ll support the UK Head of Sales in managing incoming event and booking enquiries for BrewDog bars across the UK.

You’ll be part of an experienced sales team working with other Sales & Events Executives to successfully convert incoming enquiries through building rapport with each guest to understand their requirements, creating bespoke packages and proposals and upselling. You will also be tasked with collecting payments and pre orders on time, as well as identifying any special requirements and clearly marking these on every booking.

The role will also include the organisation of large upcoming events in BrewDog bars across the UK, through completing detailed handovers and liaising with kitchen and front of house teams where required. To ensure that only the most appropriate bookings are confirmed for each individual venue, you will also be responsible for creating and maintaining a venue database full of detailed information about all of the bar's capacities and capabilities.

There is a proactive element to the UK Sales Executive position, which will include reaching out to previous large events and upselling to auto confirmed bookings, amongst other tasks for specific bars.

About You

Qualifications & Specific Training

Qualifications

• GCSEs or equivalent, ideally with further education in hospitality, events, or sales.

Experience

• Experience in sales, event coordination, or a related role within the hospitality industry.
• Proven track record in achieving sales targets and managing event logistics.

Health & Safety Knowledge

• Understanding of health and safety regulations related to events, including capacity management and fire safety.

Specific Training

Sales & Customer Service

• Training in sales techniques, customer relationship management, and upselling.

Event Planning & Execution

• Event planning and logistics training, including managing timelines and troubleshooting on the day.

Health & Safety Compliance

• Risk assessment training and understanding of fire safety and capacity regulations.

Sales & Business Development

• Proven success in driving sales and securing new event bookings.

Event Coordination

• Experience in organizing and managing events, ensuring seamless execution and client satisfaction.

Customer Service

• Skilled in building relationships with clients and delivering a high-quality guest experience.

Budget Management

• Experience in managing budgets, tracking expenses, and reporting on financial performance.

Marketing & Promotion

• Familiarity with event marketing strategies and promotion through digital and in-venue channels.

Knowledge

• Sales & Marketing Principles: Knowledge of sales techniques, customer acquisition, and lead generation.
• Event Planning & Hospitality Standards: Understanding of best practices in event management and guest service.
• Financial Management: Competence in budgeting, pricing, and cost control for events.
• Health & Safety Compliance: Awareness of health and safety regulations specific to events and capacity management.

Skills

• Sales & Negotiation: Ability to close sales and effectively negotiate contracts.
• Event Planning: Strong organizational skills to plan and execute events from start to finish.
• Communication: Excellent verbal and written communication, essential for client relations and internal coordination.
• Problem-Solving: Skilled at addressing and resolving issues promptly, particularly under pressure during events.
• Adaptability: Flexible in handling changes and adjusting plans based on client or venue needs.

Personal Attributes

Proactive Sales Mindset

• Driven to identify and pursue sales opportunities and exceed targets.

Attention To Detail

• Ensures all event details are accurate and meet client expectations.

Client-Focused

• Commitment to understanding and delivering on client needs for a memorable experience.

Resilient & Calm Under Pressure

• Maintains composure and focus during busy or challenging event situations.