Sales & Events Executive - Waterloo

BrewDog PLC; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Profit share 10%

Paid overtime

Pension enhancements up to 10%

Taxi home contributions

4-week sabbatical every 5 years

Staff discount

Job summary

BrewDog PLC is seeking a proactive Sales & Events Executive to drive bookings and events at its Waterloo venue in London. You will collaborate with the sales, marketing and bar teams to convert inquiries into memorable experiences and revenue opportunities.

The role focuses on managing enquiries, building tailored proposals, and delivering culturally relevant consumer events that attract footfall and revenue across BrewDog bars. Strong sales and customer service skills are essential.

Qualifications

• Experience in sales, event coordination, event marketing or a related role within the hospitality, entertainment, or leisure industry.
• Proven track record in achieving sales targets and managing event logistics.
• Experience planning or delivering consumer-facing events and experiences.

Responsibilities

• Manage incoming event and booking enquiries, build rapport to understand client requirements, create bespoke packages and proposals.
• Upsell relevant experiences and maximise revenue opportunities from events.
• Collect payments and pre-orders on time, communicate special requirements to kitchen, bars and operations.
• Coordinate with marketing, sales and bar teams to develop and execute events from concept through post-event review.
• Take ownership of large upcoming events, ensure smooth handovers with suppliers and venues.

Skills

Sales experience

Event coordination

Hospitality industry

CRM experience

Tools

CRM systems

Job description

About Us

10% PROFIT SCHEME FOR YOU AND YOUR TEAM | PAID OVERTIME | PENSION ENHANCEMENTS UP TO 10% | TAXI HOME CONTRIBUTIONS | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT

We love great craft beer. We want everyone to be as passionate about it as we are – and our bars are at the heart of that mission. You’ll help us deliver an amazing beer and customer experience every shift so, because we expect great things from you, we give great things back.

OVERTIME | We pay overtime for any hours worked beyond your contracted hours to all salaried crew, because we know it’s right to reimburse you in full for any extra time you work for us.

PROFIT SHARE | Our BrewDog Bars now share 10% of their profits with our fantastic crew. We’re setting the bar high for the hospitality industry and giving you even more reasons to do an amazing job.

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. Since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re investing in your future.

SAFE RIDE HOME | We want to make sure you get home safe after a hard shift. That’s why we contribute £5 to your pay-check to help you get home safely after midnight. This is open to all our bar crew.

4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items. Crew also get discount on takeaway beer – perfect for taking the bar home.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE+I and crew forum groups and beer samples at the end of some shifts.

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

In this role, you’ll support the UK Head of Sales in driving sales, events, and bookings across BrewDog’s Waterloo venue.

You’ll be part of an experienced sales and events team, working out of London Waterloo, and will work closely with other Sales Executives, bar teams and marketing to convert incoming enquiries, deliver outstanding events and create culturally relevant experiences that drive people into our bars.

A key part of the role will be managing incoming event and booking enquiries, building rapport with each guest to understand their requirements, creating bespoke packages and proposals, upselling relevant experiences and maximising revenue opportunities. You’ll also be responsible for collecting payments and pre-orders on time, identifying any special requirements and ensuring these are clearly communicated on every booking.

Events & Experiences

The role will have a strong focus on developing and supporting culturally relevant consumer events that give people a reason to visit BrewDog bars.

You’ll help identify opportunities around key cultural moments, entertainment, sport, music and emerging trends, turning these into exciting events and experiences that drive awareness, footfall, bookings and revenue.

You’ll work closely with the wider marketing, sales and bar teams to bring these events to life, from initial idea and planning through to execution and post-event review. This will include supporting event concepts, coordinating operational requirements, building event plans, and ensuring every event delivers an excellent guest experience.

You’ll also take ownership of the organisation of large upcoming events, completing detailed handovers and liaising with kitchen, front of house and operational teams where required.

Proactive Sales

There is a proactive element to the Sales & Events Executive position, which will include reaching out to previous large events and upselling to auto-confirmed bookings, identifying new sales opportunities, and supporting the team to grow pre-booked revenue.

You’ll also look for opportunities to convert event guests into repeat customers, build relationships with key customers, and maximise the commercial potential of events across the portfolio.

Ultimately, this role is about selling great experiences and creating reasons for people to choose BrewDog! Combining strong sales skills with a passion for events, culture, and hospitality.

About You

Experience

• Experience in sales, event coordination, event marketing or a related role within the hospitality, entertainment, or leisure industry.


• Proven track record in achieving sales targets and managing event logistics.


• Experience planning or delivering consumer-facing events and experiences.


• Strong commercial awareness with the ability to identify opportunities to increase bookings, revenue, and footfall.


• Experience working cross-functionally with operational, marketing and hospitality teams.

Sales & Customer Service

• Strong communication and relationship-building skills.


• Confident selling packages, experiences, and upselling additional products.


• Ability to build rapport quickly and understand different customer needs.


• Highly organised, proactive, and comfortable managing multiple enquiries, bookings and events simultaneously.

Events & Culture

• Passionate about events, entertainment, sport, music, culture and what gets people talking.


• Naturally curious and able to spot opportunities to create relevant, exciting consumer experiences.


• Able to turn an idea into a commercially viable event that drives people into BrewDog bars.


• Comfortable managing event timelines, suppliers, operational requirements, and last-minute changes.


• Confident troubleshooting and making decisions on the day of an event.

Health & Safety

• Understanding of health and safety regulations related to events, including capacity management and fire safety.


• Experience with risk assessments and event safety procedures.


• Ability to ensure events are delivered safely and in line with BrewDog policies and legal requirements.

Training

• Sales and customer service training, including CRM, relationship management and upselling.


• Event planning and execution training, including event logistics, timelines and on-the-day troubleshooting.


• Risk assessment, fire safety and capacity management training.