Sales Development Representative (SDR)

Webflow; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading web platform company is seeking a Sales Development Representative in London to drive outbound sales efforts and build a presence in the new office. The role includes responsibilities such as engaging prospects through email and phone outreach, managing lead generation, and developing CRM intelligence. Candidates should have at least 1 year of sales experience, strong communication skills, and a positive attitude. The position offers competitive benefits and equity ownership potential.

Benefits

Equity ownership (RSUs)

Employer-paid healthcare

Monthly wellness stipends

Access to mental wellness coaching

Qualifications

• 1+ years of sales experience with a proven track record of meeting quotas.
• Demonstrated ability to manage outbound pipeline effectively.
• Strong desire to achieve results with a positive attitude.

Responsibilities

• Work directly with Account Executives to drive pipeline through outreach.
• Lead outbound prospecting efforts through various channels.
• Qualify leads and maintain active engagement with prospects.

Skills

Lead generation

Communication skills

Sales experience

CRM platforms

Education

BS / BA college degree or relevant experience

Tools

Salesforce

Job description

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI‑driven personalization, seamless hosting, and end‑to‑end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Sales Development Representative (SDR) to help power Webflow’s next chapter of growth. As one of the first hires in our new London office, you’ll play a pivotal role in building our presence from the ground up, shaping team culture, driving outbound sales opportunities, and directly contributing to our broader revenue goals.

About the role

• Location: London, UK (Hybrid)
• Travel up to 15% - primarily for onboarding, industry events, and internal offsites
• Permanent
• Full‑time
• Cash compensation varies by geographic area. For sales roles, the ranges provided are the role’s On Target Earnings (OTE) ranges, meaning that the ranges include both the sales commissions target and annual base salary for the role. These ranges may be narrowed during the interview process.
• Benefits include equity, company bonus or sales commissions/bonuses, retirement plans, health benefits, and wellness stipends.
• Reporting to the Senior Manager, Sales Development.

As a Sales Development Representative you’ll …

• Work directly with Account Executives to drive pipeline through personalized outreach to multiple stakeholders within Webflow’s key prospect accounts.
• Lead outbound prospecting efforts through email, phone, and social media (must be comfortable with phone/Zoom calls).
• Qualify outbound leads, maintain active engagement with new and existing leads, identify new opportunities and engage potential clients.
• Receive coaching from your leadership team on calls, written communication and prospecting strategy to hone your sales skills and prepare you for future sales roles.
• Establish rapport with all levels of buyers including senior executives.
• Help create a database of CRM intelligence by consistently logging activities and keeping information up to date in Salesforce.
• Refine our messaging and sales prospecting techniques.
• Work cross‑functionally with partners like Marketing & Ops to iterate process and ideas for successful lead generation campaigns.
• Become a Webflow product expert and convey our value proposition to potential customers.
• Travel up to 15% – primarily for onboarding, industry events, and internal offsites.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you

You’ll thrive as a Sales Development Representative if you:

• Have 1+ years of sales experience with a history of meeting quotas, driving high‑volume lead generation and engaging potential prospects.
• Have a demonstrated track record of success in effectively developing and managing outbound pipeline.
• Are comfortable or eager to learn CRM and sales engagement platforms.
• Are a high‑energy individual with a strong desire to achieve top results with a dependable, positive “can‑do” attitude over the phone/video calls.
• Have fantastic communication and interpersonal skills with the ability to explain complex concepts in a simple way.
• Are passionate about Webflow’s mission and the no‑code movement.
• Are a team player with a proven ability to work cross‑functionally and deliver results.
• Are excited to find success in ambiguity, and to contribute back to the larger organization on best practices and scaling success.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
• BS / BA college degree or relevant experience.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act.
• Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately‑owned company.
• Employer‑paid healthcare, vision, and dental insurance coverage for employees and dependents (full‑time employees working 30+ hours per week), accidental & income protection.
• Access to mental wellness and professional coaching, & therapy.
• Monthly stipends to support health and wellness, smart work, and professional growth.
• Internal learning & development programs.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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