Sales Development Representative (SDR)

Story Terrace Inc.; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic tech company in London is searching for a Sales Development Representative (SDR) to shape their customer engagement strategy. You'll serve as the initial touchpoint for future customers, generating qualified meetings and collaborating closely with leadership. Ideal candidates have a background in B2B sales, strong communication skills, and a proactive mindset. This role promises swift career advancement with direct exposure to significant sales initiatives and a rewarding work culture.

Benefits

Health insurance

Equity

Airline miles bonus

Central London office

Qualifications

• First experience with outbound sales or lead generation in a B2B environment (SaaS a plus).
• Strong written communication and attention to detail, especially in outreach.
• A curious, analytical mindset, always learning from what works and what doesn’t.

Responsibilities

• Be the first touchpoint for many of Zelt’s future customers, creating strong first impressions.
• Generate qualified meetings through targeted outreach across cold calling, email, and LinkedIn.
• Qualify inbound leads with care and engage outbound prospects with energy.

Skills

Outbound sales experience

Strong written communication

Analytical mindset

Energy and ownership

Familiarity with LinkedIn Sales Navigator

Tools

HubSpot

Excel

Job description

About Zelt:

Zelt is building the first unified employee platform that brings together HR, payroll, IT, onboarding, and automation into one seamless system. We’ve been recognised by G2 as a High Performer across HR and Payroll, the only European vendor with that status, and we’re expanding fast.

Why this role?

This isn’t just another SDR position. At Zelt, you will be joining at a pivotal stage of our growth, where the conversations you start will directly shape our pipeline and fuel our next phase.

You will be the first touchpoint for many future customers, creating strong first impressions and opening the right doors with thoughtful, strategic outreach. Your goal is to secure high‑quality meetings that move the business forward, while mastering how to craft messaging that resonates, run multi‑channel campaigns, and build relationships with senior decision makers.

You will work closely with our CEO and Account Executives on meaningful opportunities, gaining visibility across the full sales cycle and setting yourself up for rapid progression into AE or other strategic roles. This role combines ownership, direct access to leadership, and a clear path to grow, giving you the chance to accelerate your career at exactly the right time in Zelt’s journey.

Your role:

• Be the first touchpoint for many of Zelt’s future customers, creating strong first impressions
• Generate qualified meetings through targeted outreach across cold calling, email, and LinkedIn
• Qualify inbound leads with care and engage outbound prospects with energy
• Build and optimise outreach campaigns, testing new approaches to improve response rates
• Track performance, learn from patterns, and continuously refine messaging and targeting
• Collaborate with AEs and growth on ICP definition and campaign strategy

What we’re looking for:

• First experience with outbound sales or lead generation in a B2B environment (SaaS a plus)
• Strong written communication and attention to detail, especially in outreach
• A curious, analytical mindset, always learning from what works and what doesn’t
• Energy, ownership, and a structured way of working
• Familiarity with tools like LinkedIn Sales Navigator, HubSpot, and Excel
• Fluent in English

Why join us:

• Sell a differentiated, technically excellent product in a massive market
• Work directly with the CEO and AEs on high‑impact deals
• Join at a pivotal time as Zelt scales rapidly across Europe
• Be part of a sales culture that values clarity, ownership, and high standards
• Clear progression from SDR to AE and beyond
• Great perks: health insurance, equity, airline miles bonus, and a beautiful central London office

Let’s build something better.

If you are motivated to learn fast, sell with substance, and join a team on a steep growth trajectory, we would love to hear from you.