Sales Development Representative

Avvoka; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A rising legal tech company is looking for a Sales Development Representative to drive pipeline growth and shape how prospects experience their brand. The role involves engaging with senior leaders in global firms, qualifying opportunities, and turning interest into conversations. Ideal candidates should have sales experience, strong communication skills, and be excited about transforming the legal industry through automation. This position offers a hybrid work environment and various benefits including private health insurance and a collaborative company culture.

Benefits

Private health insurance

Remote first hybrid working

Access to WeWork amenities

Monthly socials and quarterly team events

25 days annual leave plus public holidays

Qualifications

• Experience in a sales SDR or lead-generation role (B2B SaaS or legaltech a bonus).
• Strong communication skills written, verbal and social.
• Confidence in cold outreach and articulating value propositions.

Responsibilities

• Research, identify, and segment target accounts across key industries.
• Own outbound outreach through email, phone, LinkedIn and events.
• Qualify inbound leads with speed, structure, and a great prospect experience.

Skills

Sales Experience

Communication skills

Cold Calling

Negotiation

Tools

CRM tools

Job description

Department: Growth
Level and Track: Junior Individual Contributor
Reports to: Head of Revenue

Location: Hybrid (WeWork Waterloo)
Schedule: Full-time permanent Mon-Fri 9:00-5:30pm(GMT)
Compensation: Competitive based on experience
Start Date: Flexible wed love you to join soon

Were Avvoka

We are Avvoka a platform built for the next generation of legal drafting.

We help lawyers deal teams and commercial leaders create negotiate and manage complex contracts faster and smarter. Our platform blends automation collaboration and AI while keeping lawyers in control because we believe the best work happens when people have better tools not when theyre replaced by them.

Avvoka is trusted by leading law firms banks and enterprises. Weve grown fast almost entirely through product strength and word of mouth.

Now were at an inflection point. Were evolving from a product-led business into a global brand that defines what the next era of drafting looks and feels like. That means investing in design storytelling and experiences that move the market.

Youll join the team building that brand from the inside out.

The Role

As a Sales Development Representative (SDR) at Avvoka youll be on the frontline of our revenue team driving pipeline growth shaping how prospects first experience our brand and fueling our mission to redefine document automation.

This is a high-impact role where youll engage with senior legal commercial and operations leaders across global law firms and enterprises. Youll educate the market qualify opportunities and help turn interest into conversations that convert.

Youll thrive here if youre curious commercially minded motivated by targets and excited by the idea of helping transform an industry thats ready for change.

What Youll Do

Plan and Shape

• Research identify and segment target accounts across key industries
• Understand customer pain points including legal operations workflow and automation challenges
• Build tailored messaging sequences that resonate with technical and non-technical audiences
• Collaborate with Sales and Marketing to refine outreach strategies and align on ICP and personas

Deliver

• Own outbound outreach through email phone LinkedIn and events
• Qualify inbound leads with speed structure and a great prospect experience
• Book high-quality discovery calls and demos for Account Executives
• Maintain accurate records in our CRM and ensure all activity is logged and trackable
• Consistently meet or exceed KPIs across outreach volume meetings booked and pipeline influence

Evolve

• Provide structured feedback to Sales Marketing and Product on prospect needs and market trends
• Suggest improvements to messaging positioning and outbound tactics
• Support experimentation with new channels cadences and GTM approaches
• Grow into additional responsibilities from enterprise SDR to AE partnerships or revenue operations

What Success Looks Like

To ensure your application has the best opportunity of success your CV could cover the below measures of success with quantifiable results (e.g. percentages growth reductions impact)

• Improved outbound conversion rates (e.g. email call or multichannel response rates)
• Number or percentage of qualified meetings booked per month/quarter
• Consistent achievement of opportunity creation or pipeline targets
• Reduced lead turnaround time or improved inbound qualification accuracy
• Contribution to new account breakthroughs or expansion into key segments
• Clear examples of experimentation or process improvements you proposed or owned

What Youll Bring

The ideal candidate would have:

• Experience in a sales SDR or lead-generation role (B2B SaaS or legaltech a bonus)
• Strong communication skills written verbal and social (especially on LinkedIn)
• Confidence in cold outreach and articulating value propositions
• A structured approach to qualifying prospects and managing pipelines
• Curiosity about legaltech document automation or workflow software
• Ability to absorb product knowledge and translate it into benefits-driven messaging

Bonus points if you have:

• Experience selling to legal teams law firms or enterprise buyers
• Familiarity with CRM tools (HubSpot Salesforce or similar)
• Exposure to long enterprise sales cycles and deal orchestration
• Prior success in outbound-heavy environments
• Understanding of sales methodologies like MEDDIC SPICED or BANT

In addition to the technical and professional skills there are certain core attributes we value across all roles:

• Adaptability in dynamically evolving settings
• A proactive solution-focused mindset with ownership
• A collaborative spirit supporting and mentoring others

if you're excited about this role but your experience doesn't align perfectly with every qualification, we encourage you to apply anyway you might be just the candidate we're looking for.

Our Hiring Process

• CV Review: Our People team reviews all applications carefully.
• Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
• Stage 1 Assessment Interview (3045m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
• Stage 2 Senior Interview (for senior roles): An additional conversation with members of the leadership team.
• Meet the Team: Where possible well invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.

We aim to make an offer to the successful candidate within a month of application but this will vary by role and seniority.

Why Join Us

This is a rare chance to help build the Avvoka brand from the ground up not maintain it. Youll join a new ambitious marketing team with the freedom to create experiment and set new standards for brand experience in legal tech.

Youll work with smart supportive people who move fast and care about doing things properly. If you want ownership pace and visible impact youll fit right in.

Benefits

• Remote First hybrid working - Choose your days in office based on operational requirements
• Private health insurance through VitalityHealth (post-probation) including discounted gym memberships
• Access to WeWork amenities (coffee community events modern workspaces)
• Summer Fridays - finish early every other Friday in July and August
• Monthly socials and quarterly team events
• Annual learning and development budget
• Home office IT allowance
• 25 days annual leave plus public holidays
• Company pension schemeRight to request flexible working arrangements
• A collaborative transparent company culture with real opportunities for growth

Equal Opportunities

We are an equal opportunity employer that celebrates diversity and inclusion. We welcome applications from individuals of all backgrounds identities and experiences - including those from underrepresented groups - and are happy to provide reasonable adjustments for candidates with disabilities during the recruitment process.

Key Skills Sales Experience,B2B Sales,Time Management,Customer Service,Cold Calling,Retail Sales,Territory Management,Upselling,Product Demos,Outside Sales,Medicare,negotiation

Employment Type: Employee

Experience: years

Vacancy: 1