Sales Controller (Epsom Audi)

Drift Bridge Group; Epsom; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Performance bonus

Company car

Occasional weekends off

Training & development

Job summary

Audi Approved Epsom is seeking an experienced Used Car Sales Controller to lead our Audi Approved Used operation from a dedicated sales suite. You will drive performance, coach the Sales Executive team, manage enquiries, and maximise every sales opportunity across over 150 vehicles.

In this hands-on role you’ll work with the Sales Manager to deliver departmental objectives, uphold Audi Approved Used standards, ensure compliance, and maintain an outstanding customer experience with profitability

Qualifications

• Previous experience as a Sales Controller, Business Manager or high-performing Senior Sales Executive within the motor trade.
• Volkswagen Group experience and accreditation would be highly advantageous.
• A proven record of achieving targets and developing others to do the same.
• Strong leadership, entrepreneurial and motivational skills.
• Excellent organisational and enquiry management abilities.
• Strong commercial awareness with a focus on both customer satisfaction and profitability.
• Full UK driving licence.

Responsibilities

• Driving the performance of the Sales Executive team to consistently achieve and exceed targets.
• Managing enquiries and ensuring every lead is responded to promptly and professionally.
• Second facing every customer, helping to convert opportunities into sales.
• Coaching, motivating and developing the sales team through daily support and structured feedback.
• Monitoring enquiry management, appointments, test drives and conversion rates.
• Supporting finance and profit performance while maintaining excellent customer satisfaction.
• Working closely with the Sales Manager to deliver departmental objectives.
• Maintaining Audi Approved Used standards and ensuring compliance at every stage of the sales process.

Skills

Sales leadership

Motor trade knowledge

Target driven

Customer focus

Enquiry management

Education

Full UK driving licence

Tools

CRM software

Job description

Used Car Sales Controller – Audi Approved Epsom

Lead Our Used Car Playground

Audi Approved Epsom is looking for an experienced, highly energetic and driven Sales Controller to lead our Audi Approved Used operation.

Working from our dedicated used car sales suite, complete with its subtle Audi Formula 1-inspired flair, you'll play a key role in driving performance within a hyper focused retail environment. Separate from the main showroom, our team can concentrate on what matters most – delivering an outstanding customer experience and selling premium used Audis.

With access to over 150 Audi Approved Used vehicles across our group, this is an exciting opportunity for a proven Sales Controller.

The Role

This is a hands‑on position where you'll lead from the front, supporting the team throughout the entire sales process while ensuring every opportunity is maximised.

Your responsibilities will include:

• Driving the performance of the Sales Executive team to consistently achieve and exceed targets.
• Managing enquiries and ensuring every lead is responded to promptly and professionally.
• Second facing every customer, helping to convert opportunities into sales.
• Coaching, motivating and developing the sales team through daily support and structured feedback.
• Monitoring enquiry management, appointments, test drives and conversion rates.
• Supporting finance and profit performance while maintaining excellent customer satisfaction.
• Working closely with the Sales Manager to deliver departmental objectives.
• Maintaining Audi Approved Used standards and ensuring compliance at every stage of the sales process.

What We're Looking For

• Previous experience as a Sales Controller, Business Manager or high-performing Senior Sales Executive within the motor trade.
• Volkswagen Group experience and accreditation would be highly advantageous.
• A proven record of achieving targets and developing others to do the same.
• Strong leadership, entrepreneurial and motivational skills.
• Excellent organisational and enquiry management abilities.
• Strong commercial awareness with a focus on both customer satisfaction and profitability.
• Full UK driving licence.

What We Offer

• Competitive basic salary and uncapped earning potential.
• Performance-related bonus and commission structure.
• Volkswagen Group company car.
• Occasional weekends off on a rotating basis.
• Modern, air-conditioned sales suite with dedicated used car facilities.
• Modern laptop with built-in hands-free calling.
• Audi Academy manufacturer training and ongoing development.
• Onboarding training to our 200 club sales process.

Why Join Audi Approved Epsom?

We're building a high-performing team with a strong culture of accountability, support and success. Our dedicated used car operation allows the team to focus on selling, without the distractions of managing new car showroom responsibilities or vehicle movements.

If you're an energetic leader who enjoys developing people, driving performance and leading by example, we'd love to hear from you.

Join Audi Approved Epsom and help shape the future of our Audi Approved Used business.