Sales Controller

Pembrook Resourcing; Reading; On-site; GBP 30,000 - 55,000; Full time

Job summary

Pembrook Resourcing LTD is seeking an experienced Sales Controller for an established automotive dealership in Reading. You will support the Sales team, manage customer enquiries, and drive performance in a target-driven environment.

Key duties include supervising day-to-day sales operations, coaching Sales Executives, ensuring accurate CRM records, lead management, pricing support, and delivering strong customer service throughout the sales process to maximise profitability.

Qualifications

• Experience in automotive sales environment.
• Strong commercial awareness and KPIs.
• Excellent communication and customer service.
• Ability to motivate and support a sales team.
• Proactive and organised approach.
• Ability to work under pressure in a target-driven environment.
• Strong attention to detail and good administration.
• Full UK driving licence.

Responsibilities

• Support the day-to-day running of the Sales Department.
• Help the team achieve monthly and quarterly sales targets.
• Monitor individual and departmental performance.
• Support and coach Sales Executives where required.
• Manage customer enquiries and progress sales opportunities.
• Ensure strong follow-up and lead management processes.
• Support vehicle pricing, appraisals and deal structures.
• Work closely with the Sales Manager on departmental performance.
• Maintain high standards of customer service throughout the sales process.
• Ensure CRM systems and customer records are kept up to date.
• Help drive additional products and services where appropriate.

Skills

Automotive sales

Sales targets

Communication

Coaching

Organised

Attention to detail

Driving licence

Job description

SALES CONTROLLER

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.

£30,000 BASIC SALARY | £55,000 OTE | AUTOMOTIVE DEALERSHIP

THE OPPORTUNITY

We're looking for an experienced Sales Controller to join an established automotive dealership and play a key role in supporting the Sales team and driving performance.

This is a great opportunity for someone with strong automotive sales experience who enjoys working in a target-driven environment and has the confidence to help develop a successful team.

THE ROLE

You’ll work closely with the Sales Manager and wider Sales team to help maximise performance, maintain strong customer service and ensure every opportunity is followed through.

You’ll Be Responsible For

• Supporting the day-to-day running of the Sales Department.
• Helping the team achieve monthly and quarterly sales targets.
• Monitoring individual and departmental performance.
• Supporting and coaching Sales Executives where required.
• Managing customer enquiries and helping progress sales opportunities.
• Ensuring strong follow-up and lead management processes.
• Supporting vehicle pricing, appraisals and deal structures.
• Working closely with the Sales Manager on departmental performance.
• Maintaining high standards of customer service throughout the sales process.
• Ensuring CRM systems and customer records are kept accurate and up to date.
• Helping drive additional products and services where appropriate.

What We're Looking For

We're looking for someone who understands automotive retail and knows what it takes to deliver strong sales results.

You’ll Need

• Previous experience within an automotive Sales environment.
• Strong commercial awareness and understanding of sales targets and KPIs.
• Excellent communication and customer service skills.
• Confidence supporting and motivating a Sales team.
• A proactive and organised approach.
• The ability to work under pressure in a target-driven environment.
• Strong attention to detail and good administration skills.
• A full UK driving licence.

What’s On Offer

• £30,000 Basic Salary.
• £55,000 OTE.
• Established automotive dealership.
• Strong earning potential.
• Supportive and professional working environment.
• Training and development opportunities.
• Long-term career prospects.

THE PEMBROOK DIFFERENCE

At Pembrook, we keep things straightforward. We'll give you the full picture, answer your questions honestly and make sure you have everything you need to decide whether the opportunity works for you.