Sales Controller

Command Recruitment; West of England; On-site; GBP 34,000 - 65,000; Full time

Benefits offered by this job

Company car

Company pension

Health cash plan

Staff discounts on vehicle purchases

Cycle to Work

Employee financial wellbeing

Job summary

Command Recruitment in Bristol is seeking a Sales Controller to lead a busy, high-volume automotive dealership. You will drive performance, coach a sales team and work closely with the Store Leader to optimise conversion and profitability.

The role suits an experienced Business Manager or Senior Sales Executive ready to advance, with a hands-on leadership style and strong commercial acumen.

Qualifications

• Strong commercial mindset
• Ability to coach and develop colleagues
• Excellent communication, organisational and analytical skills
• Positive attitude and strong work ethic
• Full, valid UK driving licence and good English and Maths

Responsibilities

• Monitor KPIs, sales targets and conversion rates to maximise profitability.
• Coach, mentor and motivate Sales Consultants to improve techniques and engagement.
• Manage incoming sales leads and ensure effective distribution and follow-up.
• Analyse sales performance and identify opportunities for improvement.
• Assist with deal structures and resolve queries to maximise opportunities.
• Provide cover for Business Managers when required and support showroom operations.
• Maintain high customer service standards and contribute to reviews and satisfaction metrics.

Job description

Sales Controller

Bristol | £34,000 Basic | £65,000 Realistic Earnings | Uncapped OTE

Take the Next Step in Your Automotive Sales Career

We're recruiting for a driven automotive sales professional to join a busy, high-volume dealership as a Sales Controller.

This is an excellent opportunity for an experienced Business Manager looking for the next step in their career, or a Senior Sales Executive ready to progress into a management role.

You’ll need a strong understanding of dealership sales processes, a commercial mindset and the ambition to drive performance, develop people and help a sales team achieve its full potential.

Working closely with the Store Leader, you’ll play a key role in improving conversion rates, maximising sales opportunities and coaching Sales Consultants. This is a hands-on position where you’ll lead from the front, support the wider sales operation and provide cover for Business Managers when required.

Key Responsibilities

• Sales Performance: Monitor KPIs, sales targets and conversion rates, identifying opportunities to improve results and maximise profitability.
• Coaching and Development: Support, mentor and motivate Sales Consultants, helping them improve their sales techniques, product knowledge and customer engagement.
• Lead Management: Monitor incoming sales leads, ensuring they are distributed effectively and followed up to maximise conversion.
• Data and Reporting: Analyse sales performance and identify opportunities for improvement.
• Deal Support: Assist with deal structures, resolve queries and help maximise sales opportunities.
• Business Manager Support: Work closely with Business Managers and provide cover when required.
• Customer Experience: Maintain high customer service standards and support initiatives to improve customer satisfaction and reviews.
• Showroom Operations: Support the day-to-day running of the showroom, ensuring processes are followed consistently.

About You

We're interested in candidates from a high-volume automotive retail environment who are commercially minded, motivated and ready to take the next step.

You’ll ideally have:

• Experience as a Business Manager or a strong track record as a Senior Sales Executive.
• Experience working in a fast-paced, high-volume dealership.
• A good understanding of dealership sales processes, KPIs and conversion rates.
• The ability to maximise sales opportunities and deliver strong commercial results.
• The confidence and enthusiasm to coach, motivate and develop colleagues.
• Excellent communication, organisational and analytical skills.
• A positive attitude, strong work ethic and desire to progress.
• A full, valid UK driving licence and a good standard of English and Maths.

Salary, Earnings and Benefits

• £34,000 basic salary
• Realistic earnings of £65,000, with uncapped earning potential
• Company car may be considered depending on the successful candidate.
• 31 days' annual leave, increasing to 35 days.
• Company pension scheme.
• Health cash plan.
• Staff discounts on vehicle purchases and servicing.
• Refer a Friend scheme.
• Health and wellbeing support.
• Cycle to Work scheme.
• Employee financial wellbeing programme.

Working Hours

Five days per week, with two days off during the week. Both Saturday and Sunday working are currently required, as these are the busiest trading days.

Store opening hours:

• Monday to Friday: 09:45-19:00
• Saturday: 08:00-18:00
• Sunday: 10:00-17:00

The working pattern is kept under review.