Sales Controller

Pembrook Resourcing LTD; Swindon; On-site; GBP 30,000 - 55,000; Full time

Job summary

Pembrook Resourcing LTD in Swindon is seeking a Sales Controller to join an established automotive retail operation. The role focuses on supporting a sales team, managing deals with commercial discipline and driving customer experience.

The ideal candidate will have current or recent car sales experience, strong deal awareness and a full UK driving licence. A progression path exists within a structured, target-driven environment.

Qualifications

• Strong current or recent car sales experience.
• Proven ability to deliver against sales targets.
• Excellent customer-handling and communication skills.
• Full UK driving licence required.

Responsibilities

• Support and drive the sales team to maximise performance and conversion.
• Control deals effectively and maintain strong commercial discipline.
• Help structure profitable customer propositions.
• Coach and support Sales Executives through the sales process.
• Maintain high standards around customer experience, compliance and process.
• Work with management to deliver volume, margin and finance objectives.
• Use knowledge to support deal progression and customer enquiries.

Skills

Car sales experience

Deal awareness

Customer handling

Full UK driving licence

Job description

SALES CONTROLLER

SWINDON | £30,000 BASIC | £55,000 OTE | NO SUNDAYS

A strong Sales Controller opportunity with an established automotive retail business in Swindon, offering a £55,000 OTE and no Sunday working.

THE OPPORTUNITY

Pembrook Resourcing is recruiting a Sales Controller for an established automotive retail operation.

This is a great opportunity for a high-performing car Sales Executive ready to take the next step into a Controller-level position, or an experienced Sales Controller / similar-level candidate looking for a fresh challenge.

The role will suit someone who understands the sales process, has strong commercial awareness and can support a sales team while maintaining control of deals, customer experience and overall sales performance.

THE PACKAGE INCLUDES:

• £30,000 basic salary
• £55,000 OTE
• No Sundays worked
• Established automotive retail environment
• Genuine progression opportunity for a strong Sales Executive ready to step up

THE ROLE

• Support and drive the sales team to maximise performance and conversion
• Control deals effectively and maintain strong commercial discipline
• Help structure profitable customer propositions
• Coach and support Sales Executives through the sales process
• Maintain high standards around customer experience, compliance and process
• Work closely with sales management to deliver volume, margin and finance objectives
• Use strong product, market and customer knowledge to support deal progression
• Manage and progress customer enquiries from initial contact through to sale
• Maximise opportunities across vehicle sales, finance and additional products
• Maintain strong follow-up with existing and prospective customers
• Work collaboratively with the wider dealership team to ensure a smooth customer journey
• Ensure sales activity, customer information and deal documentation are maintained accurately

WHAT WERE LOOKING YOULL NEED

• Strong current or recent car sales experience
• A proven ability to deliver consistently against sales targets
• Commercial confidence and strong deal awareness
• Excellent customer-handling and communication skills
• The credibility to coach, challenge and support a sales team
• A structured and professional approach to the sales process
• Strong understanding of automotive retail and the customer journey
• The ability to work effectively in a target-driven environment
• Good attention to detail and strong organisational skills
• A full UK driving licence

IDEAL BACKGROUND:

Existing Sales Controller, Transaction Manager or similar-level experience

OR

A high-performing Sales Executive with the experience, maturity and commercial awareness to step up

THE PEMBROOK DIFFERENCE

We’ll give you the useful detail up front, talk openly about the opportunity and take the time to understand whether it is genuinely right for you. If it is, we’ll represent you properly throughout the process and keep communication clear from first conversation to final outcome.