Sales & Business Development Manager

LionHeart In The Community; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A mission-driven organisation in the UK seeks a Sales & Business Development Manager to build and lead the sales function. Responsibilities include driving revenue growth, managing a high-performing sales team, and developing commercial strategies. The ideal candidate has over 5 years of sales experience, excels in leadership, and has strong CRM expertise. This is an opportunity to influence both revenue and social impact.

Qualifications

• 5+ years of sales experience in B2B and/or B2C environments.
• Demonstrated success in building sales pipelines and closing high-value deals.
• Team leadership experience with sales teams.
• Hands-on experience with CRM systems like Odoo.
• Understanding of pricing, margins, and commercial modeling.
• Proven track record of revenue growth.

Responsibilities

• Own all sales activities to achieve ambitious revenue targets.
• Build, manage, and develop a high-performing sales team.
• Own and optimise the sales pipeline from lead generation to close.
• Develop pricing strategies and sales collateral.
• Drive customer acquisition and retention.

Skills

Sales Excellence

Strategic Thinking

Data-Driven

Leadership

Communication

Relationship Building

Adaptability

Cultural Intelligence

Tools

Odoo

Job description

The Opportunity

We are seeking an exceptional Sales & Business Development Manager to join our newly established Growth & Development department. This is a rare opportunity to build and lead the sales function from the ground up in a mission-driven organisation that is doubling its revenue while staying true to its values.

As one of the first hires in this new department, you will have significant autonomy to shape strategy, build a high-performing team, and drive revenue growth across our diverse product portfolio. You will work directly with the Director of Growth & Development and play a critical role in LITC's journey from £3m to £6m+ revenue.

This role is perfect for a commercially-minded sales professional who wants to combine business acumen with social impact, working in an organisation that measures success not just in revenue, but in lives transformed.

The Role: 5 Key Responsibilities

1. Revenue Generation (40% of role)

   You will own all sales activities across LITC's product portfolio, driving both B2B and B2C sales strategies to achieve ambitious revenue targets.

   Key Activities:

   • Lead sales efforts for courses delivered in Africa and Asia (target market: educational institutions, NGOs, corporate partners)
   • Drive sales of impact holidays in the UK and USA (target market: individuals, groups, corporate social responsibility programs)
   • Develop and execute commercial growth plans across all product lines
   • Identify and close high-value deals with strategic partners
   • Achieve £2m+ annual revenue target (£200k in Q4 2025, scaling to £2m+ by end of 2026)
2. Sales Team Leadership (25% of role)

   You will build, manage, and develop a high-performing sales team, creating a culture of excellence and accountability.

   Key Activities:

   • Recruit, onboard, and train sales executives (growing team from 2 to 6+ members by Q4 2026)
   • Set clear performance targets and hold team accountable through weekly 1-on-1s
   • Mentor and develop team members to maximise their potential
   • Create sales playbooks, scripts, and training materials
   • Foster a collaborative, high-energy sales culture aligned with LITC values
   • Participate in weekly Level 10 Meetings™ (EOS framework)
3. Pipeline Management (20% of role)

   You will own and optimise the entire sales pipeline from lead generation to close, implementing CRM-based tracking and forecasting.

   Key Activities:

   • Build and maintain a robust sales pipeline (100+ qualified leads monthly)
   • Implement and manage CRM system (Odoo/Leadoo) in collaboration with the operations team
   • Track, forecast, and report on sales metrics weekly
   • Optimise conversion rates through data-driven insights (target: 25%+ conversion rate)
   • Manage sales cycles effectively to ensure consistent revenue flow
   • Achieve £500k pipeline value in Q4 2025, scaling to £2.5m+ by Q4 2026
4. Commercial Strategy (10% of role)

   You will develop pricing strategies, commercial models, and sales collateral that position LITC competitively while ensuring profitability.

   Key Activities:

   • Create pricing strategies for courses, impact holidays, and new products
   • Develop compelling sales proposals and presentations
   • Negotiate contracts and partnership agreements
   • Design commercial models that balance social impact with financial sustainability
   • Collaborate with Innovation & Product team on go-to-market strategies
   • Achieve 35%+ gross margin on sales and secure 3+ new commercial partnerships annually
5. Customer Success (5% of role)

   You will drive customer acquisition and retention, building long-term relationships with key accounts.

   Key Activities:

   • Implement customer retention strategies (target: 90%+ retention rate)
   • Build and maintain relationships with key accounts
   • Develop upselling and cross-selling programs
   • Gather customer feedback to inform product development
   • Achieve 85%+ customer satisfaction score
   • Generate 40%+ revenue from repeat customers and secure 15+ testimonials/case studies annually

About You: Essential Requirements

Experience & Track Record

• 5+ years of sales experience in B2B and/or B2C environments, with a proven track record of exceeding revenue targets
• Demonstrated success in building sales pipelines and closing high-value deals (£100k+ deal size preferred)
• Team leadership experience - you have recruited, trained, and managed sales teams
• CRM expertise - hands-on experience with Odoo, or similar platforms
• Commercial acumen - you understand pricing, margins, and commercial modeling
• Track record of growth - you have contributed to significant revenue growth in previous roles

Skills & Competencies

• Sales Excellence - You are a natural closer who can build rapport, identify needs, and negotiate win-win agreements
• Strategic Thinking - You can develop and execute sales strategies that align with organizational goals
• Data-Driven - You use metrics and analytics to inform decisions and optimize performance
• Leadership - You inspire and motivate teams to achieve ambitious targets
• Communication - Excellent written and verbal communication skills; you can present compellingly to diverse audiences
• Relationship Building - You excel at building long-term relationships with customers and partners
• Adaptability - You thrive in fast-paced, evolving environments and can pivot when needed
• Cultural Intelligence - You are comfortable working across cultures and international markets

Personal Attributes

• Mission-Driven
• Entrepreneurial
• Resilient
• Collaborative
• Accountable
• Values-Aligned