Ruminant Sales Specialist (Dairy/Beef/Sheep)

Agricultural Recruitment Specialists; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading agricultural recruitment firm seeks a Ruminant Sales Specialist in the West Midlands. This role involves working closely with dairy, beef, and sheep farmers to provide expert advice and grow sales. The ideal candidate has experience in field sales or a strong farming background. A competitive salary, bonus, and company vehicle are included in the package.

Benefits

Competitive salary

Performance-related bonus

Company vehicle

Pension scheme

25+ days holiday

Ongoing CPD in nutrition

Qualifications

• Proven experience in field sales or strong practical farming background.
• Confident in discussing TMR, forage quality, and health KPIs.
• FAR registered (or willing to achieve) with a full UK driving licence.

Responsibilities

• Plan and execute a territory plan with farm visits and account growth.
• Deliver rationing support and implement diet changes.
• Sell the ruminant feed portfolio including compounds and blends.
• Collaborate with technical teams to ensure excellent delivery.

Skills

Ruminant field sales experience

Forage quality discussion

Rationing software competence

Strong territory planning skills

Job description

Overview

Ruminant Sales Specialist (Dairy/Beef/Sheep) – West Midlands (Shropshire / Oswestry) - Competitive Salary + Bonus + Vehicle

The Job

We are seeking an ambitious and technically minded Ruminant Sales Specialist to develop and grow a sales patch across the region. You will work directly with dairy, beef, and sheep farmers, providing practical rationing advice, forage sampling, and on-farm diagnostics to support yield, daily liveweight gain, and feed efficiency. This role requires someone who can combine technical expertise with commercial drive — building trusted farmer relationships, converting value into sales, and ensuring consistent growth in margin and volume.

Responsibilities

• Planning and executing a territory plan with farm visits, prospecting, and account growth
• Delivering rationing support (forage analysis, dry matter checks, MUN trends) and implementing diet changes
• Selling the full ruminant feed portfolio, including compounds, blends, minerals, and liquids
• Running farmer meetings, seasonal campaigns, demos, and attending agricultural shows/events
• Maintaining accurate CRM records and forecasts, monitoring sales, margin, and retention KPIs
• Collaborating with technical, customer service, and logistics teams to ensure excellent delivery and support

The Company

We are representing a long-established, family-owned UK feed manufacturer supplying both ruminant and monogastric sectors nationwide. With multiple mills and a team of in-house nutritionists, the business provides tailored diets, technical expertise, and ongoing farmer support. Their reputation is built on quality, sustainability, and strong customer relationships.

The Candidate

• Proven experience in ruminant field sales, or a strong practical farming background with a desire to transition into sales
• Confident discussing TMR, forage quality, feed conversion, MUN, fertility, and health KPIs
• Competent in using rationing software and presenting data-driven business cases to farmers
• FAR registered (or willing to achieve), with a full UK driving licence
• Highly motivated self-starter, with strong territory planning and closing skills

The Package

• Competitive base salary plus performance-related bonus/commission
• Company vehicle, laptop, and phone
• Pension scheme and 25+ days holiday
• Ongoing CPD in nutrition and on-farm advisory

Please email your CV to Bradley Frost, Senior Recruitment Delivery Consultant, [e-mail].