Programmatic Strategist — Remote (Canada)

Digital Agency Jobs; Irvine; Remote; GBP 68,000 - 98,000; Full time

Benefits offered by this job

Medical coverage

Dental and Vision plans

Disability and Life insurance

Unlimited PTO

Job summary

Directive Consulting seeks a bold, strategic Programmatic Strategist to lead day-to-day management of programmatic clients, including campaign builds, optimization, and reporting across display, native, video, and audio channels. You will craft client strategies, communicate with stakeholders, and drive outcomes in a fast-paced SaaS and B2B environment.

The role emphasizes collaboration with creative, analytics, and account teams, plus presenting plans and performance to clients.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for DV360 and TTD (The Trade Desk).
• Proven track record in programmatic media planning, buying, and measurement frameworks.

Responsibilities

• Campaign Management: develop and implement programmatic campaigns across DSPs (DV360, TTD).
• Optimization: continuously monitor and optimize campaigns for performance and pacing.
• Reporting: generate performance reports with actionable insights and recommendations.
• Troubleshooting: identify and resolve campaign performance issues.

Skills

Programmatic ads

DSPS experience

Client communication

Cross-functional collaboration

Analytical thinking

Budget management

Tools

DV360

The Trade Desk

Job description

Directive Consulting seeks a bold, strategic Programmatic Strategist to lead day-to-day management of programmatic clients, including campaign builds, optimization, and reporting across display, native, video, and audio channels. You will craft client strategies, communicate with stakeholders, and drive outcomes in a fast-paced SaaS and B2B environment.

The role emphasizes collaboration with creative, analytics, and account teams, plus presenting plans and performance to clients.