Remote Marketing & Demand Gen Manager for Growth & Impact

Mentor - Software for Children's Services; Leicester; Hybrid; GBP 50,000 - 85,000; Full time

Benefits offered by this job

Full-time

Fully remote with quarterly teamMeet

Annual leave 20+ days

Company pension

Professional development

HubSpot certifications

Senior leadership exposure

Meaningful sector impact

Job summary

Mentor Software is hiring a Marketing & Demand Generation Manager to join our UK team. You will turn ideas into action, create content that resonates, and use data to drive engagement, enquiries and growth across our markets.

In this role you’ll own day-to-day marketing delivery, run campaigns, manage content, and collaborate with sales and customer success to optimize pipeline. A passion for SaaS marketing and performance analytics will help you succeed.

Qualifications

• B2B marketing experience required.
• Strong campaign management and demand generation skills.
• Content creation and copywriting capabilities.
• Analytics and performance reporting experience (GA4).
• Experience with marketing automation platforms (HubSpot).
• Lead generation and CRO understanding.
• Website landing page and asset optimization experience.

Responsibilities

• Plan and deliver marketing campaigns that generate awareness, engagement and inbound enquiries.
• Create content such as blogs, customer stories, case studies and campaign assets.
• Manage marketing activity within HubSpot, including emails, landing pages, forms and reporting.
• Support webinars, events and product launches.
• Monitor website performance and identify opportunities to improve lead generation and conversion.
• Work closely with sales and customer success colleagues to understand what's resonating with prospects and customers.
• Track marketing performance and help us understand what's contributing to pipeline and growth.

Skills

B2B marketing

Campaign management

Demand generation

HubSpot

Content creation

Copywriting

Marketing analytics

Lead generation

Tools

GA4

HubSpot

Job description

Mentor Software is hiring a Marketing & Demand Generation Manager to join our UK team. You will turn ideas into action, create content that resonates, and use data to drive engagement, enquiries and growth across our markets.

In this role you’ll own day-to-day marketing delivery, run campaigns, manage content, and collaborate with sales and customer success to optimize pipeline. A passion for SaaS marketing and performance analytics will help you succeed.