Growth Marketing Lead: Demand Gen for B2B SaaS

Log my Care; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Log my Care is seeking a passionate Demand Generation Manager to own the inbound demand engine for a UK-based B2B SaaS platform. You’ll manage paid channels, website performance and multi-channel campaigns with autonomy under the Head of Marketing.

Based in London with in-office days on Wednesdays and Fridays, you’ll collaborate closely with Sales and Brand. The role emphasizes experimentation, data-driven decisions and pipeline growth.

Qualifications

• 4-6 years in B2B SaaS demand generation or growth marketing.
• Hands-on experience with Google, LinkedIn, and Meta paid campaigns.
• Strong data skills with reporting and actionable insights.

Responsibilities

• Own the inbound demand engine with paid and organic channels.
• Lead multi-channel campaigns and optimize website performance.
• Collaborate with Sales on lead quality and pipeline conversion.
• Report on performance, costs and ROAS to hit targets.

Skills

B2B SaaS experience

Paid campaigns

Data analytics

Experimentation mindset

Cross-functional communication

HubSpot / GA / Ads stack

Tools

HubSpot

Google Analytics

Google Ads

LinkedIn Campaign Manager

Meta Ads

Google Tag Manager

Google Search Console

Apollo

Job description

Log my Care is seeking a passionate Demand Generation Manager to own the inbound demand engine for a UK-based B2B SaaS platform. You’ll manage paid channels, website performance and multi-channel campaigns with autonomy under the Head of Marketing.

Based in London with in-office days on Wednesdays and Fridays, you’ll collaborate closely with Sales and Brand. The role emphasizes experimentation, data-driven decisions and pipeline growth.