Senior Demand Generation Manager

Swarm Consulting Ltd.; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Swarm Consulting Ltd. is seeking an experienced Senior Growth Marketing Manager to accelerate pipeline growth and revenue.

The role is hybrid in London or Edinburgh, with 2-3 days in the office, and involves scaling demand generation across paid, content, lifecycle and partner channels. You will lead ABM initiatives, explore new markets and collaborate with Sales, Product and Revenue teams to deliver measurable results, leveraging your deep experience in B2B SaaS growth and international

Qualifications

• 8+ years of experience in B2B SaaS growth, demand or performance marketing.
• Strong understanding of the hospitality industry and how it operates.
• Proven track record of driving pipeline and revenue.
• Strong analytical skills and a test-and-learn mindset.
• Strategic thinking, hands-on execution and excellent stakeholder management.
• Experience working across international markets.

Responsibilities

• Drive demand generation, pipeline growth and revenue performance.
• Scale paid, content, lifecycle and partner marketing channels.
• Lead ABM campaigns and uncover cross-sell opportunities.
• Explore new markets and optimise the full marketing funnel.
• Partner with Sales, Product and Revenue teams to deliver measurable results.

Skills

Demand generation

ABM campaigns

Paid marketing

Analytics

Stakeholder management

B2B SaaS

Job description

London OR Edinburgh (hybrid in either area with 2-3 days in office)

Join a fast-growing international technology business transforming the hospitality industry through innovative software.

We’re looking for a commercially driven Senior Growth Marketing Manager to accelerate pipeline growth, boost conversion and unlock new market opportunities.

What you’ll do:

• Drive demand generation, pipeline growth and revenue performance.


• Scale paid, content, lifecycle and partner marketing channels.


• Lead ABM campaigns and uncover cross-sell opportunities.


• Explore new markets and optimise the full marketing funnel.


• Partner with Sales, Product and Revenue teams to deliver measurable results.

What you’ll bring:

• 8+ years’ experience in B2B SaaS growth, demand or performance marketing.


• A strong understanding of the hospitality industry and how it operates.


• A proven track record of driving pipeline and revenue.


• Strong analytical skills and a test-and-learn mindset.


• Strategic thinking, hands-on execution and excellent stakeholder management.


• Experience working across international markets.

Why join? Help shape the next stage of an ambitious international growth journey, lead high-impact marketing initiatives and make a tangible commercial difference.