Marketing & Demand Generation Manager

Mentor - Software for Children's Services; Leicester; Ibrido; GBP 50.000 - 85.000; Tempo pieno

Vantaggi offerti da questo lavoro

Full-time

Fully remote with quarterly teamMeet

Annual leave 20+ days

Company pension

Professional development

HubSpot certifications

Senior leadership exposure

Meaningful sector impact

Descrizione del lavoro

Mentor Software is hiring a Marketing & Demand Generation Manager to join our UK team. You will turn ideas into action, create content that resonates, and use data to drive engagement, enquiries and growth across our markets.

In this role you’ll own day-to-day marketing delivery, run campaigns, manage content, and collaborate with sales and customer success to optimize pipeline. A passion for SaaS marketing and performance analytics will help you succeed.

Competenze

• B2B marketing experience required.
• Strong campaign management and demand generation skills.
• Content creation and copywriting capabilities.
• Analytics and performance reporting experience (GA4).
• Experience with marketing automation platforms (HubSpot).
• Lead generation and CRO understanding.
• Website landing page and asset optimization experience.

Mansioni

• Plan and deliver marketing campaigns that generate awareness, engagement and inbound enquiries.
• Create content such as blogs, customer stories, case studies and campaign assets.
• Manage marketing activity within HubSpot, including emails, landing pages, forms and reporting.
• Support webinars, events and product launches.
• Monitor website performance and identify opportunities to improve lead generation and conversion.
• Work closely with sales and customer success colleagues to understand what's resonating with prospects and customers.
• Track marketing performance and help us understand what's contributing to pipeline and growth.

Conoscenze

B2B marketing

Campaign management

Demand generation

HubSpot

Content creation

Copywriting

Marketing analytics

Lead generation

Strumenti

GA4

HubSpot

Descrizione del lavoro

At Mentor Software, we work with children's services organisations across the UK, helping them capture, manage and evidence the important care and support they provide children and young people every day.

We're looking for a Marketing & Demand Generation Manager to join us as we continue to grow.

This role is ideal for someone who enjoys turning ideas into action, creating content that resonates, and using data to understand what drives engagement, enquiries and growth.

You'll play a key role in helping us reach new audiences, strengthen our market presence and generate quality opportunities for our sales team, all while contributing to a sector that genuinely makes a difference.

What you’ll be doing

You’ll take ownership of the day-to-day delivery of our marketing activity, helping to turn strategy into measurable results.

Your role will include:

• Planning and delivering marketing campaigns that generate awareness, engagement and inbound enquiries.
• Creating content such as blogs, customer stories, case studies and campaign assets.
• Managing marketing activity within HubSpot, including emails, landing pages, forms and reporting.
• Supporting webinars, events and product launches.
• Monitoring website performance and identifying opportunities to improve lead generation and conversion.
• Working closely with sales and customer success colleagues to understand what's resonating with prospects and customers.
• Tracking marketing performance and helping us understand what's contributing to pipeline and growth.

What we're looking for

We're looking for someone who combines creativity with commercial awareness.

Ideally you'll have experience in:

• B2B marketing, campaign management or demand generation
• HubSpot or similar marketing automation platform
• Content creation and copywriting
• Marketing analytics and performance reporting using tools such as GA4
• Performance marketing and lead generation
• AI tools such as HubSpot AI to help drive Marketing productivity
• Website content and landing page optimisation
• Working closely with sales and customer success teams
• Managing multiple projects and priorities simultaneously

Bonus points if you have:

• Understanding of conversion rate optimisation (CRO)
• SaaS, software or technology sector experience
• Experience working within public sector, charity or social care markets

What We Offer

• Hours: Full-time (40 hours per week), permanent.
• Flexible fully remote working (with quarterly team meetings in our HO in Leicester)
• 20 days annual leave plus bank holidays (increasing with length of service)
• Company pension scheme
• Ongoing professional development and training
• Access to marketing, AI and HubSpot certifications
• Opportunity to work directly with senior leadership
• A supportive, collaborative team culture
• The chance to make a meaningful difference in a sector that supports children and young people
• We provide: all the equipment you need, including a MacBook, external screen and keyboard, plus a full suite of software applications.

Why Mentor?

You'll join a growing software business where your work will have a visible impact. You'll work directly with senior leadership, have the opportunity to shape campaigns, influence growth and help see a clear connection between your efforts and commercial outcomes. You’ll also be contributing to a sector that genuinely makes a difference.

We welcome applicants who may not meet every requirement but can demonstrate the skills, attitude and commercial thinking needed to succeed in the role.

Applications open now.

Target start date: January 2027.