Hybrid Demand Gen Lead – B2B SaaS Growth + Equity

Causaly; Greater London; Hybrid; GBP 104,000 - 127,000; Full time

Benefits offered by this job

Equity

Bonus

Job summary

Causaly, a UK-based biotech AI company, is seeking a data-driven Marketing Leader to drive demand generation and build a scalable pipeline. You will craft multi-channel campaigns across paid, events, email, and content to accelerate growth and expand our global customer base.

In this role you will own the demand gen strategy, manage budgets, report on performance via CRM analytics (HubSpot), and collaborate with sales, product, and GTM teams to turn insights into measurable revenue outcomes.

Qualifications

• 5+ years of demand generation or growth marketing in B2B SaaS.
• Proven success in developing and executing growth marketing strategies and campaigns.
• Hands-on experience with CRM and analytics platforms to manage campaigns.
• Excellent communication and collaboration in a cross-functional global team.

Responsibilities

• Develop and manage Demand Generation campaigns across paid advertising, events, email marketing, webinars, and content acquisition.
• Manage the demand generation budget and allocate resources to achieve short- and long-term goals.
• Utilize and optimize HubSpot to report on campaign and channel performance.
• Lead marketing technology adoption to enable the team to meet its goals.
• Collaborate with the GTM, product, and marketing teams to optimize campaigns and scale reach.
• Conduct in-depth market research to identify new growth opportunities.

Skills

Demand generation

Growth marketing

B2B SaaS

CRM analytics

Tools

HubSpot

CRM software

Job description

Causaly, a UK-based biotech AI company, is seeking a data-driven Marketing Leader to drive demand generation and build a scalable pipeline. You will craft multi-channel campaigns across paid, events, email, and content to accelerate growth and expand our global customer base.

In this role you will own the demand gen strategy, manage budgets, report on performance via CRM analytics (HubSpot), and collaborate with sales, product, and GTM teams to turn insights into measurable revenue outcomes.