UK Demand Gen Lead — B2B Growth & Pipeline

MPLC; Eastbourne; Hybrid; GBP 65,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Private health insurance

Life insurance

25 days annual leave

Job summary

MPLC is seeking a hands-on Demand Generation Manager to own UK demand programs and pipeline creation. You will work closely with the UK sales team and global marketing to adapt global strategy for the UK market, designing multi-channel campaigns and account-based plays.

The role is based in Eastbourne with hybrid working. You will leverage Salesforce, Pardot and Gong to drive measurable outcomes while maintaining high standards of quality and timely delivery.

Qualifications

• 5+ years in B2B demand generation with ownership of pipeline creation and conversion.
• Background in compliance, licensing or obligation-led sales is strongly preferred; SaaS or regulated industries relevant.

Responsibilities

• Own UK pipeline creation and measure what converts to opportunities and wins.
• Run multi-channel demand gen programs across email, paid, social, events and ABM.
• Collaborate with UK sales, and global teams to execute programs on time and with quality.
• Translate global strategy into local UK execution and adapt messaging for buyers.
• Build and optimize campaigns, landing pages and email workflows to improve ROI.

Skills

B2B Demand Gen

Outbound Campaigns

ABM

Sales Alignment

Data-Driven

Salesforce

Pardot

Gong

AI in Marketing

Attention to Detail

Tools

Salesforce

Pardot

Gong

Job description

MPLC is seeking a hands-on Demand Generation Manager to own UK demand programs and pipeline creation. You will work closely with the UK sales team and global marketing to adapt global strategy for the UK market, designing multi-channel campaigns and account-based plays.

The role is based in Eastbourne with hybrid working. You will leverage Salesforce, Pardot and Gong to drive measurable outcomes while maintaining high standards of quality and timely delivery.