Head of Demand Gen & Revenue Growth (B2B SaaS)

Identify Solutions; Greater Manchester; Híbrido; GBP 80.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus

Benefits package

Descripción de la vacante

Identify Solutions is seeking a Head of Demand Generation in Greater Manchester hybrid role to drive pipeline and revenue growth. You will shape the demand gen, ABM, lifecycle marketing and customer expansion functions, reporting to the CMO.

You will partner with Sales, Customer Success, Product Marketing and RevOps, own pipeline targets, scale programs and use AI to improve effectiveness and decision-making in a fast-growing PE-backed software business.

Formación

• Experience leading Demand Generation in B2B SaaS.
• Ownership of pipeline and revenue targets.
• Strong ABM and lifecycle marketing expertise.

Responsabilidades

• Own the demand generation, ABM, lifecycle marketing and customer expansion strategy.
• Lead demand generation strategy across acquisition and growth.
• Build and scale ABM and lifecycle marketing programmes.
• Drive revenue-focused marketing performance and attribution.
• Partner with Sales and Customer Success on revenue growth.
• Lead and develop a growing demand generation function.
• Use AI to improve campaign effectiveness and decision-making.
• Oversee marketing technology, automation and reporting frameworks.
• Improve conversion rates, acquisition economics and marketing ROI.
• Build a data-driven culture with measurable outcomes.

Conocimientos

Demand Gen Leadership

B2B SaaS

ABM

Lifecycle Marketing

RevOps

Marketing Attribution

Stakeholder Mgmt

AI in Marketing

Educación

BA/BS Marketing

MBA

Herramientas

HubSpot

Salesforce

Marketo

GA4

Descripción del empleo

Identify Solutions is seeking a Head of Demand Generation in Greater Manchester hybrid role to drive pipeline and revenue growth. You will shape the demand gen, ABM, lifecycle marketing and customer expansion functions, reporting to the CMO.

You will partner with Sales, Customer Success, Product Marketing and RevOps, own pipeline targets, scale programs and use AI to improve effectiveness and decision-making in a fast-growing PE-backed software business.