Senior Demand Generation Manager

Stonor Search; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private healthcare

Ownership of the demand generationplan

International scope

Job summary

Stonor Search is recruiting a hands-on Demand Generation / Growth Lead for a B2B SaaS and AI business. You will own the demand generation strategy, plan campaigns across paid and organic channels, and build nurture programs for longer sales cycles.

The role involves coordinating with Sales, Presales, Content, and Product Marketing to improve lead quality and pipeline growth. You’ll adapt activity across international markets, including North America, EMEA, LATAM, and selected APAC markets, while

Qualifications

• Experience owning demand generation or growth marketing within B2B SaaS or enterprise technology.
• Track record of delivering qualified pipeline and explaining how activity contributed to commercial results.
• Hands-on experience across paid acquisition and nurture campaigns.

Responsibilities

• Own the demand generation strategy and calendar, aligning with sales priorities and pipeline goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, content, webinars and events.
• Develop programmes for technical enterprise audiences, including CIOs and IT leaders.
• Work with Sales and Content/ Product Marketing to target, improve lead quality and follow-up.
• Build nurture journeys to support longer buying cycles and engage prospects.

Skills

Demand generation

Growth marketing

B2B SaaS marketing

Multi-channel campaigns

Lead nurturing

AI in marketing

Education

Bachelor’s degree in marketing, business, or related field

Tools

CRM software

Marketing automation platforms

Analytics tools

Job description

We’re recruiting on behalf of an ambitious B2B SaaS and AI business looking for a hands on Demand Generation / Growth Lead. This is an opportunity to shape the growth strategy, build pipeline and use AI to improve marketing performance.

This will suit someone who enjoys working in a small team, wearing multiple hats and making things happen. You’ll need to balance building the foundations with delivering campaigns and improvements from the outset.

The role

• Own the demand generation strategy and campaign calendar, aligning activity with sales priorities and pipeline goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, content, webinars and events.
• Develop programmes for technical enterprise audiences, including CIOs, IT leaders and enterprise architects.
• Work closely with Sales and Presales to agree targeting, improve lead quality and strengthen follow-up.
• Partner with Content and Product Marketing to turn customer challenges and product messaging into effective campaigns.
• Build nurture journeys that support longer buying cycles and keep prospects engaged.
• Work with Customer Success on opportunities to support retention, expansion and customer growth.
• Establish clear reporting on channel performance, conversion and pipeline contribution, using the findings to guide investment.
• Use AI and automation to improve research, campaign delivery, testing and reporting.
• Adapt activity across international markets, particularly North America and EMEA, with broader coverage of LATAM and selected APAC markets.

About you

• Experience owning demand generation or growth marketing within B2B SaaS or enterprise technology.
• A track record of delivering qualified pipeline and explaining how your activity contributed to commercial results.
• Hands-on experience across several marketing channels, including paid acquisition and nurture campaigns.
• Comfortable marketing complex products to technical buyers within large organisations, including regulated businesses.
• An understanding of sales-led buying journeys, multiple decision-makers and longer sales cycles.
• Confident working with CRM, marketing automation and analytics tools to improve targeting, lead management and measurement.
• Experience working closely with Sales, Product Marketing and Customer Success.
• Able to set a strategy and personally build, launch and optimise the campaigns behind it.
• Comfortable working with limited infrastructure, setting priorities and building useful processes as you go.
• A practical interest in AI, with sound judgement about where it can improve quality and efficiency.
• Direct enterprise architecture experience would be useful, but isn’t essential. Understanding technical audiences and having personally delivered successful demand programmes are more important.

What’s in it for you?

• Great basic salary and private healthcare.
• Ownership of the demand generation plan.
• Freedom to test ideas and develop new channels.
• Close collaboration with a hands on marketing leader.
• International scope within an established software business.
• A visible role in building the marketing function.