Demand Generation Manager

Magpie Recruitment; Greater London; On-site; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Autonomy in role

Opportunity for career progression

Job summary

A leading recruitment agency is looking for an experienced Demand Generation Manager to join their London office. This role requires 3-5 years of B2B SaaS demand generation experience and expertise in tools like LinkedIn Campaign Manager. The successful candidate will develop and execute campaigns, manage substantial budgets, and collaborate effectively with sales teams. A competitive salary of £60K plus 2% of sales is offered, along with significant autonomy to influence company growth.

Qualifications

• 3-5 years of demand generation experience with a proven track record.
• Hands-on expertise in LinkedIn Campaign Manager is essential.
• Strong analytical skills to model CAC, LTV, and payback periods.

Responsibilities

• Own the strategy and execution of demand generation campaigns.
• Develop full-funnel programs targeting high-intent buyers.
• Manage campaign budgets and track performance metrics.

Skills

B2B SaaS demand generation experience

LinkedIn Campaign Manager

Analytical skills

Campaign management

Self-starter mentality

Sales team collaboration

Tools

HubSpot

Google Ads

ABM platforms

Job description

Location: London office (Bank and Cannon Street)

Contract Type: Permanent 4 Days Office, Friday at home.

Salary: Base - £60K + 2% of sales

Progression: Head of Sales & Marketing

Our client is a B2B sales intelligence platform specialising in eCommerce, logistics, payments and marketing technology sectors. They're looking for an experienced Demand Generation Manager to join their London team and drive scalable demand generation programs. If you're a results‑driven marketer with proven B2B SaaS experience and expertise in LinkedIn Campaign Manager, this is an opportunity to make a direct impact on company growth.

Demand Generation Manager Position Overview

As Demand Generation Manager, you'll own the strategy and execution of integrated demand generation campaigns that drive qualified opportunities and pipeline growth. You'll develop full‑funnel programs targeting high‑intent buyers, optimise campaign performance across multiple channels, and work closely with the sales team to refine lead qualification and accelerate deal velocity. Your focus will be on identifying in‑market buyers using intent data and technographic targeting, then engaging them through strategic paid campaigns, email nurture sequences and retargeting initiatives.

Demand Generation Manager Responsibilities

• Develop and execute integrated demand generation campaigns across LinkedIn Campaign Manager, Google Ads, email and account‑based marketing platforms
• Build and optimise full‑funnel programs from awareness through to qualified opportunities targeting sales operations and revenue operations personas
• Manage campaign budgets of £250K‑£500K+, tracking performance metrics including MQLs, SQLs, customer acquisition cost and pipeline contribution
• Partner with the sales team to refine lead scoring criteria, qualification standards and ensure rapid follow‑up on high‑intent leads
• Leverage intent data and technographic targeting to identify and engage buyers actively researching solutions in market
• Test, iterate and scale successful tactics across paid channels, email nurture sequences and retargeting campaigns
• Model and optimise customer acquisition cost, lifetime value and payback periods to drive ROI
• Manage lead handoff processes and work collaboratively with sales to improve conversion rates

Requirements

• 3‑5 years of B2B SaaS demand generation experience with a proven track record of hitting pipeline targets
• Hands‑on expertise with LinkedIn Campaign Manager (essential), Google Ads and ABM platforms
• Proficiency with HubSpot or similar marketing automation platforms
• Experience managing deals with £20K‑£100K annual contract value and 3‑6 month sales cycles
• Strong analytical skills with ability to model CAC, LTV and payback periods
• Proven track record of working effectively with sales teams and optimising lead handoff processes
• Self‑starter mentality with comfort operating as a player‑coach in fast‑growing environments
• Background in eCommerce, logistics, payments, fintech or marketing technology sectors
• Familiarity with sales intelligence or data platforms
• Previous role at a Series A‑C stage company (10‑200 employees)
• Promotion within the last 18‑24 months
• Experience running competitive campaigns against category incumbents
• 2nd language French or German
• Competitive salary of £50‑£60K base plus 2% of sales
• Significant autonomy to build and scale demand generation programs
• Direct impact on company growth and revenue trajectory
• Opportunity to work with cutting‑edge sales intelligence technology
• Collaborative environment with experienced marketing and sales teams
• Alongside a competitive benefits package, you'll join a fast‑growing company where self‑starters thrive, autonomy is valued and your direct contribution shapes business strategy and growth.

How to Apply

If you're looking to advance your career in demand generation and have the skills and experience to succeed in this role, please send your application to us. Include your CV, a cover letter highlighting your most relevant B2B SaaS demand generation achievements, and any supporting materials that demonstrate your expertise in campaign management and pipeline generation. Please specify your notice period and availability for interview.