Remote Junior Lifecycle Marketing Manager (HubSpot)

Ashbury Labelling Ltd; United Kingdom; Remote; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Home-based role

25 days annual leave

Additional annual leave with length of

Charity days

Cycle to Work scheme

Payroll Charity giving scheme

Job summary

Ashbury Labelling Ltd is seeking a commercially focused Junior Lifecycle Marketing Manager to design and deliver data-driven campaigns across the customer journey. You will manage lifecycle programmes, implement HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales handover within an ABM environment.

You will report to the Head of Marketing and contribute to moving prospects from initial engagement through to qualified opportunities, conversion, retention and growth, across

Qualifications

• 4–5 years of experience in B2B Marketing and lifecycle marketing.
• Hands-on experience with HubSpot or similar marketing automation and CRM.
• Experience building email nurture campaigns and automated workflows.
• Experience with lead scoring, segmentation and lifecycle stages.
• Experience across multiple marketing channels (email, website, social, events).

Responsibilities

• Plan, build, execute and optimise lifecycle marketing programmes across channels.
• Develop automated customer journeys and nurture programmes.
• Create triggered communications based on engagement, intent and lifecycle status.
• Collaborate with internal teams to deploy content and assets.
• Develop and manage lead nurture programmes to drive sales readiness.
• Refine lead scoring and lifecycle criteria with Marketing and Sales.
• Monitor engagement signals to identify MQL opportunities and Marketing-to-Sales handover.
• Monitor lifecycle performance and optimise ROI.
• Own and improve HubSpot workflows for data integrity and personalisation.

Skills

B2B Marketing

Lifecycle Marketing

Demand Generation

CRM

Marketing Automation

Lead Scoring

A/B Testing

Campaign Management

Tools

HubSpot

Google Analytics

Search Console

Job description

Ashbury Labelling Ltd is seeking a commercially focused Junior Lifecycle Marketing Manager to design and deliver data-driven campaigns across the customer journey. You will manage lifecycle programmes, implement HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales handover within an ABM environment.

You will report to the Head of Marketing and contribute to moving prospects from initial engagement through to qualified opportunities, conversion, retention and growth, across