Lifecycle Marketing Lead, B2B Subscriptions

Marketing Talent | Publishing, Events & Tech Recruitment; Greater London; Hybrid; GBP 68,000 - 83,000; Full time

Job summary

Marketing Talent invites applications for a Senior Marketing Manager role focusing on lifecycle marketing for B2B publishing and subscriptions in a hybrid London setup. You'll own the subscriber journey, develop onboarding and engagement campaigns, and work closely with product, sales and marketing to optimise retention and value realization for subscribers.

The position rewards a data-driven marketer with strong CRM experience, excellent stakeholder management and a track record of driving

Qualifications

• Experience in lifecycle, CRM or engagement marketing with measurable results.
• Experience with subscription-based or SaaS marketing.
• Strong analytical and data-driven mindset.
• Excellent stakeholder management and communication.

Responsibilities

• Own the subscriber lifecycle strategy and end-to-end journey.
• Analyse engagement and user behavior to identify opportunities.
• Develop and execute onboarding, nurture, engagement and re-engagement campaigns.
• Lead governance with product, sales and marketing stakeholders.

Skills

Subscription marketing

Lifecycle design

CRM & automation

Data analytics

Stakeholder management

Strategic thinking

Tools

Salesforce

Pardot

Job description

Marketing Talent invites applications for a Senior Marketing Manager role focusing on lifecycle marketing for B2B publishing and subscriptions in a hybrid London setup. You'll own the subscriber journey, develop onboarding and engagement campaigns, and work closely with product, sales and marketing to optimise retention and value realization for subscribers.

The position rewards a data-driven marketer with strong CRM experience, excellent stakeholder management and a track record of driving