Junior Lifecycle Marketing Manager

Ashbury Labelling Ltd; United Kingdom; Remote; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Home-based role

25 days annual leave

Additional annual leave with length of

Charity days

Cycle to Work scheme

Payroll Charity giving scheme

Job summary

Ashbury Labelling Ltd is seeking a commercially focused Junior Lifecycle Marketing Manager to design and deliver data-driven campaigns across the customer journey. You will manage lifecycle programmes, implement HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales handover within an ABM environment.

You will report to the Head of Marketing and contribute to moving prospects from initial engagement through to qualified opportunities, conversion, retention and growth, across

Qualifications

• 4–5 years of experience in B2B Marketing and lifecycle marketing.
• Hands-on experience with HubSpot or similar marketing automation and CRM.
• Experience building email nurture campaigns and automated workflows.
• Experience with lead scoring, segmentation and lifecycle stages.
• Experience across multiple marketing channels (email, website, social, events).

Responsibilities

• Plan, build, execute and optimise lifecycle marketing programmes across channels.
• Develop automated customer journeys and nurture programmes.
• Create triggered communications based on engagement, intent and lifecycle status.
• Collaborate with internal teams to deploy content and assets.
• Develop and manage lead nurture programmes to drive sales readiness.
• Refine lead scoring and lifecycle criteria with Marketing and Sales.
• Monitor engagement signals to identify MQL opportunities and Marketing-to-Sales handover.
• Monitor lifecycle performance and optimise ROI.
• Own and improve HubSpot workflows for data integrity and personalisation.

Skills

B2B Marketing

Lifecycle Marketing

Demand Generation

CRM

Marketing Automation

Lead Scoring

A/B Testing

Campaign Management

Tools

HubSpot

Google Analytics

Search Console

Job description

The Role

We are seeking a commercially focused Junior Lifecycle Marketing Manager to develop and deliver targeted, data-driven marketing activity across the customer journey. You will be responsible for managing and optimising lifecycle campaigns, implementing HubSpot workflows, lead scoring, nurture programmes and Marketing-to-Sales conversion within an ABM environment. Reporting to the Head of Marketing, you will play a key part in the delivery of the Ashbury marketing strategy, helping to move prospects from initial engagement through to qualified opportunity, conversion, retention and growth.

Key Responsibilities

Campaign and Journey Management

• Plan, build, execute and optimise lifecycle marketing programmes, designing and building behaviour-led, segmented customer journeys across email, website, social media, events, webinars and other relevant channels.

• Develop automated customer journeys and nurture programmes tailored to audience needs, behaviours and lifecycle stage.

• Create triggered customer and prospect communications based on customer engagement, intent and lifecycle status.

• Collaborate with internal teams and stakeholders to develop and deploy relevant content and campaign assets.

Lead Nurture and Conversion

• Develop and manage lead nurture programmes to educate prospects, build engagement and drive sales readiness.

• Refine and optimise lead scoring, qualification and lifecycle criteria in collaboration with Head of Marketing and Sales.

• Monitor engagement and intent signals to identify MQL opportunities and manage the Marketing-to-Sales handover.

• Optimise nurture programmes to move prospects through the sales funnel efficiently.

Data Reporting and Optimisation

• Monitor lifecycle performance, identify opportunities for improvement and optimise campaign effectiveness and ROI.

• Develop reports and dashboards to track lead progression, conversion rates and campaign effectiveness.

• Analyse customer and campaign data to identify trends and optimisation opportunities.

• Conduct A/B testing across messaging, content, audiences and customer journeys

CRM Management and System Integrations

• Own and maintain the CRM platform (HubSpot) to ensure data integrity, usability and accuracy of real-time information.

• Identify opportunities to improve workflow automation, personalisation and segmentation.

Skills and Experience

Essential

• 4-5 years of experience in B2B Marketing, Lifecycle Marketing, Demand Generation, CRM and/or Marketing Automation.

• Extensive hands-ons experience using HubSpot or a comparable marketing automation/CRM platform and Google Analytics/Search Console.

• Strong understanding and experience in building and managing email nurture campaigns, automated workflows and customer journeys.

• Practical and operational exposure to lead scoring, segmentation and lifecycle stages.

• Familiarity managing the Marketing-to-Sales handover, including MQL qualification, lead allocation and follow-up processes.

• Experience analysing campaign performance and using data to optimise engagement, conversion and ROI.

• Demonstrable know-how and experience in working across multiple marketing channels, such as email, website, social, webinars and events.

Desirable

• Experience supporting or delivering Account-Based Marketing (ABM) campaigns.

• Practical experience using intent data or website visitor intelligence to identify and prioritise prospects.

• Experience in a B2B, professional services or complex sales environment.

• Strong theoretical understanding of the full B2B funnel from awareness engagement MQL SQL opportunity customer and experience in practical application(s).

Benefits

• Home-based role*
• 25 days annual leave plus public holidays as standard*
• Additional annual leave with length of service
• Option to buy additional annual leave
• Charity days and time off to support your favourite charity
• Payroll Charity giving scheme
• Cycle to Work scheme and much more!