Growth & Lifecycle Marketing Lead - SaaS Platform

AIM Smarter UK; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Performance bonus

In-person role

Job summary

AIM Smarter in Manchester, UK is seeking an experienced growth and lifecycle marketer to drive acquisition, activation, engagement and retention. You will own the HubSpot-driven marketing engine, build audience segments, and manage automated journeys across channels.

The role is in-person, requiring close collaboration with Brand, Content, Product and the US team. You will collaborate with the Brand & Culture Strategist to translate signals into effective campaigns, continuously test and

Qualifications

• 3+ years in growth, lifecycle or performance-led marketing, ideally SaaS/ marketplace.
• Hands-on HubSpot experience: building lists, segmentation, workflows, journeys, automation and reporting.
• Strong email and CRM marketing experience with targeting, nurture journeys and testing.
• Strong analytical ability across campaigns, funnels, cohorts and behavior.
• Proven ownership of both acquisition and retention.

Responsibilities

• Build infrastructure and strategy to reach AIM Smarter's audiences across channels.
• Own HubSpot marketing tool: segments, lifecycle logic, automated journeys and data-informed campaigns.
• Create and optimise email programmes based on user behavior.
• Plan distribution across email, paid, organic, partner, events and community channels.
• Map journeys from first interaction to activation, engagement, conversion and retention.
• Measure outcomes beyond opens/clicks: assess impact on behavior and business.
• Communicate findings and recommended actions to the team.

Skills

Growth marketing

Lifecycle marketing

HubSpot expertise

Email marketing

Analytics & data

Acquisition & retention ownership

Tools

HubSpot

Job description

AIM Smarter in Manchester, UK is seeking an experienced growth and lifecycle marketer to drive acquisition, activation, engagement and retention. You will own the HubSpot-driven marketing engine, build audience segments, and manage automated journeys across channels.

The role is in-person, requiring close collaboration with Brand, Content, Product and the US team. You will collaborate with the Brand & Culture Strategist to translate signals into effective campaigns, continuously test and