Growth & Lifecycle Marketing Lead | HubSpot-Powered Growth

Equals One Ltd; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Performance bonus

Job summary

AIM Smarter is seeking a Growth & Lifecycle Marketing Manager in Manchester for a hands-on, in-person role. You will own HubSpot-based segmentation, lifecycle journeys, and CRM-driven campaigns to drive acquisition, activation, engagement and retention.

You will collaborate with brand, content and product teams, use AI tools to enhance segmentation and analysis, and measure impact across channels to optimize growth and retention.

Qualifications

• 3+ years in growth, lifecycle or performance-led marketing.
• Hands-on HubSpot experience, including lists, segmentation, workflows, lifecycle stages, automation and reporting.
• Strong email and CRM marketing experience with audience segmentation and nurture journeys.
• Strong analytical ability across campaign performance, CRM data, funnels and customer behaviour.
• Proven ownership of both acquisition and retention.

Responsibilities

• Build infrastructure and strategy to reach defined audiences.
• Own HubSpot as a marketing tool with segmentation, lifecycle logic and automated journeys.
• Create and optimise email programmes around behaviour and not one-size-fits-all campaigns.
• Distribute campaigns across email, paid, organic, partner, event and community channels.
• Map the journey from first touch to activation, engagement, conversion and retention; measure and learn.

Skills

HubSpot

Email marketing

CRM marketing

Analytics

Acquisition & retention

Tools

HubSpot

Job description

AIM Smarter is seeking a Growth & Lifecycle Marketing Manager in Manchester for a hands-on, in-person role. You will own HubSpot-based segmentation, lifecycle journeys, and CRM-driven campaigns to drive acquisition, activation, engagement and retention.

You will collaborate with brand, content and product teams, use AI tools to enhance segmentation and analysis, and measure impact across channels to optimize growth and retention.