Lifecycle Marketing Leader (CRM) - Hybrid Role

Haven; Hemel Hempstead; Hybrid; GBP 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Holiday Buy Scheme

Annual bonus

Discount on Haven/Warner hotels

Wellbeing support

Corporate discounts

Career development opportunities

Family friendly policies

Zusammenfassung

Haven in Hemel Hempstead is seeking a Customer Lifecycle Marketing Manager to lead data-driven campaigns across app, email, SMS, and WhatsApp, guiding the CRM Executive and owning end-to-end delivery using Bloomreach CDP.

You will personalise journeys, analyse results with Tableau/GA/Amplitude, and collaborate with cross-functional teams while shaping lifecycle strategy for bookings and upgrades.

Qualifikationen

• Experience delivering CRM campaigns across multiple channels.
• Knowledge of HTML, CSS, JSON and templating for automation.
• Experience in travel/hospitality CRM.

Aufgaben

• Lead and support the CRM Executive to deliver campaigns across channels.
• Shape lifecycle strategy to drive bookings and upgrades across CRM channels.
• Own end-to-end campaign delivery using the Bloomreach CDP.
• Champion personalization and insights to optimise campaigns.
• Collaborate across the business and present to senior stakeholders.

Kenntnisse

Bloomreach

HTML/CSS/JSON

CRM campaigns

Analytics tools

Travel CRM

Tools

Tableau

Google Analytics

Amplitude

Jobbeschreibung

Haven in Hemel Hempstead is seeking a Customer Lifecycle Marketing Manager to lead data-driven campaigns across app, email, SMS, and WhatsApp, guiding the CRM Executive and owning end-to-end delivery using Bloomreach CDP.

You will personalise journeys, analyse results with Tableau/GA/Amplitude, and collaborate with cross-functional teams while shaping lifecycle strategy for bookings and upgrades.