Remote BFSI Marketing Lead — Identity, Fraud & Growth

Jobgether; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading digital recruitment platform is looking for a Manager of Industry Marketing. This remote role involves developing effective marketing strategies for the Banking and Financial Services sector, aimed at enhancing brand storytelling and supporting sales initiatives. Candidates should have extensive B2B marketing experience, proven skills in leading vertical strategies, and a background in financial services. You will monitor trends, create impactful content, and collaborate with various teams to ensure the success of marketing campaigns.

Benefits

Fully remote working environment

Competitive salary

Flexible working hours

Professional development opportunities

Inclusive workplace culture

Qualifications

• 6–10 years of B2B marketing experience, preferably in financial services.
• Proven track record in leading vertical marketing strategies.
• Established connections within the BFSI ecosystem.

Responsibilities

• Own the vertical strategy and execute the go-to-market plan.
• Develop a compelling POV on identity and fraud.
• Raise the company's profile at industry events and create impactful content.

Skills

B2B marketing experience

Writing and storytelling capabilities

Program management skills

Understanding of enterprise buyer personas

Strong stakeholder engagement

Tools

macOS

Slack

Zoom

Job description

A leading digital recruitment platform is looking for a Manager of Industry Marketing. This remote role involves developing effective marketing strategies for the Banking and Financial Services sector, aimed at enhancing brand storytelling and supporting sales initiatives. Candidates should have extensive B2B marketing experience, proven skills in leading vertical strategies, and a background in financial services. You will monitor trends, create impactful content, and collaborate with various teams to ensure the success of marketing campaigns.