Regional Sales Executive

Briggs Equipment Ltd; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Profit share bonus

Pension scheme

Health scheme

Discount programme

Career progression

Job summary

Briggs Equipment Group in Ipswich is seeking a driven Regional Sales Executive to manage and grow a designated territory. You will build strong customer relationships and deliver tailored materials handling and warehouse equipment solutions, including service contracts and value-added offerings.

The role focuses on selling new and used materials handling equipment, expanding service contracts, and driving revenue growth through strategic account management.

Qualifications

• Proven experience in a field-based sales role, preferably within materials handling, capital equipment, logistics, or a related industry.
• Experience selling both equipment and service-based contracts.
• Strong commercial awareness and a customer-focused approach.

Responsibilities

• Promote and sell the full range of new and used materials handling equipment, including counterbalance and warehouse trucks, across your designated territory.
• Identify and secure opportunities to sell service, maintenance and support contracts.
• Develop new business opportunities while managing and growing existing customer accounts.
• Build strong relationships with key decision-makers and influencers within customer organisations.
• Maintain an in-depth understanding of customer requirements, market trends and competitor activity.
• Achieve agreed call rates and sales targets to maximise territory potential and market share.
• Manage your diary effectively to optimise customer engagement and business development activity.
• Produce accurate quotations and process orders in a timely manner.
• Ensure all customer interactions and opportunities are recorded and maintained within the CRM system.
• Work closely with suppliers and internal departments to ensure excellent customer service and administration accuracy.

Skills

Field-based sales experience

Equipment sales

Service contracts sales

Customer focus

Account planning

Relationship building

Negotiation skills

Analytical skills

Job description

Regional Sales Executive

Location: Ipswich
Contract: Permanent

Briggs Equipment Group is one of the UK's leading providers of asset management and maintenance solutions. We are passionate about developing our people and creating opportunities for career growth. Even if you don't meet every requirement listed below, we would still love to hear from you.

The Opportunity

We are looking for a driven and commercially focused Regional Sales Executive to join our Sales team in Ipswich. This role offers the opportunity to manage and grow a designated territory, building strong customer relationships and delivering tailored materials handling and warehouse equipment solutions.

As a Regional Sales Executive, you will play a key role in driving revenue growth through the sale of new and used materials handling equipment, service contracts, and value-added solutions.

Key Responsibilities

• Promote and sell the full range of new and used materials handling equipment, including counterbalance and warehouse trucks, across your designated territory.
• Identify and secure opportunities to sell service, maintenance and support contracts.
• Develop new business opportunities while managing and growing existing customer accounts.
• Build strong relationships with key decision-makers and influencers within customer organisations.
• Maintain an in-depth understanding of customer requirements, market trends and competitor activity.
• Achieve agreed call rates and sales targets to maximise territory potential and market share.
• Manage your diary effectively to optimise customer engagement and business development activity.
• Produce accurate quotations and process orders in a timely manner.
• Ensure all customer interactions and opportunities are recorded and maintained within the CRM system.
• Work closely with suppliers and internal departments to ensure excellent customer service and administration accuracy.

What We're Looking For

To be successful in this role, you will ideally have:

• Proven experience in a field-based sales role, preferably within materials handling, capital equipment, logistics, or a related industry.
• Experience selling both equipment and service-based contracts.
• Strong commercial awareness and a customer-focused approach.
• Knowledge of storage, warehousing and logistics operations.
• Understanding of account planning and business development strategies.
• Excellent communication and relationship-building skills, with the ability to influence stakeholders at all levels.
• Strong numerical and analytical skills.
• The ability to manage multiple priorities and work independently.
• An understanding of different contract structures and commercial agreements.
• A proactive and results-driven approach to sales.

What We Offer

In return, you'll benefit from:

• Competitive salary (negotiable depending on experience)
• Attractive profit share bonus scheme
• Career progression and development opportunities
• Contributory pension scheme with employer contributions of up to 6%
• Paycare and eyecare health scheme
• High street discount programme
• The opportunity to join a market-leading organisation with ambitious growth plans

Need support during the recruitment process? Briggs Equipment Group is committed to creating an inclusive recruitment experience. If you require any reasonable adjustments at any stage of the process, please let us know and we'll be happy to help.