Regional Sales Executive – Materials Handling & Services

Briggs Equipment Ltd; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

Profit share bonus

Pension scheme

Health scheme

Discount programme

Career progression

Job summary

Briggs Equipment Group in Ipswich is seeking a driven Regional Sales Executive to manage and grow a designated territory. You will build strong customer relationships and deliver tailored materials handling and warehouse equipment solutions, including service contracts and value-added offerings.

The role focuses on selling new and used materials handling equipment, expanding service contracts, and driving revenue growth through strategic account management.

Qualifications

• Proven experience in a field-based sales role, preferably within materials handling, capital equipment, logistics, or a related industry.
• Experience selling both equipment and service-based contracts.
• Strong commercial awareness and a customer-focused approach.

Responsibilities

• Promote and sell the full range of new and used materials handling equipment, including counterbalance and warehouse trucks, across your designated territory.
• Identify and secure opportunities to sell service, maintenance and support contracts.
• Develop new business opportunities while managing and growing existing customer accounts.
• Build strong relationships with key decision-makers and influencers within customer organisations.
• Maintain an in-depth understanding of customer requirements, market trends and competitor activity.
• Achieve agreed call rates and sales targets to maximise territory potential and market share.
• Manage your diary effectively to optimise customer engagement and business development activity.
• Produce accurate quotations and process orders in a timely manner.
• Ensure all customer interactions and opportunities are recorded and maintained within the CRM system.
• Work closely with suppliers and internal departments to ensure excellent customer service and administration accuracy.

Skills

Field-based sales experience

Equipment sales

Service contracts sales

Customer focus

Account planning

Relationship building

Negotiation skills

Analytical skills

Job description

Briggs Equipment Group in Ipswich is seeking a driven Regional Sales Executive to manage and grow a designated territory. You will build strong customer relationships and deliver tailored materials handling and warehouse equipment solutions, including service contracts and value-added offerings.

The role focuses on selling new and used materials handling equipment, expanding service contracts, and driving revenue growth through strategic account management.