Sales Developer

Briggs Equipment; Cannock; Hybrid; GBP 22,000 - 32,000; Full time

Benefits offered by this job

Competitive salary

Commission bonus

Pension scheme (up to 6%)

Career development opportunities

Paycare and eyecare

High street discounts

Job summary

Briggs Equipment Group is seeking a Sales Developer to drive new business from Cannock, Haydock or Maidenhead. This is a permanent, hybrid role with Monday–Friday hours and sites across the UK. You will generate leads, qualify prospects, support marketing activities and maintain CRM records while promoting the full Briggs Equipment portfolio.

You will build strong relationships with STH Controllers and refer opportunities across the business to maximise customer value and growth.

Qualifications

• Experience in sales, admin or customer service.
• Excellent verbal and written communication.
• Attention to detail and accuracy.
• Thrives in fast-paced environments.
• Good IT skills.

Responsibilities

• Generate new business leads through outbound calls, emails, networking and research.
• Qualify leads and arrange appointments for the Short Term Hire team.
• Support marketing with social content, email campaigns and promotions.
• Maintain customer records, update CRM and track activities.
• Build relationships with STH Controllers and identify sales opportunities.
• Promote STH products and Briggs solutions to maximise sales potential.
• Refer opportunities to other parts of the business.
• Call customers post-hire to assess satisfaction and future opportunities.

Skills

Sales experience

Communication skills

Attention to detail

Fast-paced environment

IT skills

Tools

CRM system

Job description

Role: Sales Developer

Location: Based in either Cannock, Haydock or Maidenhead

Contract: Permanent. Monday - Friday. Hybrid working.

Company: Briggs Equipment Group

About Us: Briggs Equipment Group is a leading provider of material handling, powdered access, plant and specialist rental equipment offering new and used sales, short and long-term hire, engineering services, training and asset management, with operations across the UK and Ireland.

We have an exciting opportunity for a Sales Developer to join our team, based at one of our three sites in Cannock, Haydock, or Maidenhead.

In this role, you will:

• Generate new business leads through outbound calls, email campaigns, networking, and online research.
• Contact prospective customers to qualify leads and arrange appointments for the Short Term Hire team.
• Support marketing activities by creating social media content, coordinating email campaigns, and promoting the company's products and services.

• Maintain accurate customer records, update the CRM system, and track lead and sales activity.
• Build strong working relationships with STH Controllers, ensuring all sales opportunities are identified, tracked, and converted wherever possible.
• Promote the full STH product and service offering, as well as wider Briggs Equipment solutions, to maximise customer awareness and sales potential.
• Identify and refer opportunities to other areas of the business, contributing to cross-functional growth.
• Conduct customer satisfaction calls following off-hire periods, ensuring a positive customer experience and identifying future business opportunities.

What will help you to excel in this role:

• Previous experience in a sales, administrative or customer service role
• Strong verbal and written communication skills
• High attention to detail
• Ability to thrive in a fast-paced environment

• Good IT skills

What you can expect from us:

• Competitive salary
• Commission bonus
• Contributory pension scheme with employer contributions up to 6%
• Future development and career opportunities
• Paycare and eyecare health scheme
• High street discounts

If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment Team, and inform them prior to attending so we can ensure these are met.