Area Sales Manager

Travail Employment Group; Croydon; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Company car

Laptop

Mobile phone

24 days holiday + bank holidays

Company pension

Job summary

Travail Employment Group is helping a client recruit a Regional Sales Manager for the South East region (Croydon area). You will own the full sales cycle, win new business, manage key accounts, and present tailored solutions in the forklift/materials handling sector.

The role offers a competitive £40k base salary, company car, laptop, mobile phone, and a comprehensive benefits package. Field-based with strong progression and training opportunities.

Qualifications

• Experience in materials handling or forklift sales.
• Proven success in field sales roles (BDM/ASM/Regional Sales Manager).
• Strong territory planning and lead generation skills.
• Proficient with CRM systems and office suite.

Responsibilities

• Generate and develop new business opportunities in the South East region.
• Manage and grow existing customer accounts.
• Conduct meetings, presentations and equipment demonstrations.
• Prepare and deliver quotations and proposals.
• Negotiate contracts and close sales opportunities.
• Identify additional revenue and upsell opportunities.
• Maintain accurate CRM records and pipeline management.
• Analyse sales activity to identify growth opportunities.

Skills

New business development

Account management

CRM experience

Territory planning

Presentation skills

Tools

CRM systems

Microsoft Office

Job description

Regional Sales Manager

Area Sales Manager | Business Development Manager | Materials Handling Sales Manager

South East Region UK (Croydon Branch)

Salary: Competitive (£40k basic )+ Company Car + Laptop + Mobile Phone + Benefits

Are you an experienced Regional Sales Manager, Area Sales Manager, Business Development Manager, or Materials Handling Sales Manager with a proven track record in the forklift or related industry?

Our client, a rapidly growing and highly respected materials handling solutions provider, is looking to appoint an ambitious Regional Sales Manager to drive growth across their South East territory. This is an excellent opportunity for a motivated Area Sales Manager or Business Development Manager who thrives on winning new business while developing long-term customer relationships.

Working within an established territory that already benefits from an existing customer base, the successful Regional Sales Manager will focus on both account development and generating new business opportunities across the materials handling sector.

The Opportunity

This is a field-based sales role where you'll take ownership of the full sales cycle, from prospecting and appointment setting through to delivering presentations, equipment demonstrations, negotiating contracts, and ultimately securing new business.

As a Materials Handling Sales Manager, you will adopt a consultative sales approach, engaging with decision-makers at all levels, from operational teams through to senior leadership, identifying customer needs and delivering tailored solutions.

The ideal Area Sales Manager will possess strong territory planning skills, commercial awareness, and the determination to consistently exceed sales targets.

Key Responsibilities

• Generate and develop new business opportunities throughout the South East region of the UK
• Manage and grow existing customer accounts
• Conduct customer meetings, presentations, and equipment demonstrations
• Prepare and deliver competitive quotations and proposals
• Negotiate commercial agreements and close sales opportunities
• Identify additional revenue streams and up selling opportunities
• Gather market intelligence and competitor information
• Maintain accurate records and pipeline management using CRM systems
• Analyse sales activity and identify opportunities for growth
• Build strong relationships with customers across multiple levels within their organisation

What We're Looking For

• Ideally materials handling or related sales experience within for example the Forklift industry.
• Proven success in a Business Development Manager, Area Sales Manager, Regional Sales Manager, or similar field sales role.
• Strong new business development and lead generation skills.
• Excellent account management and customer retention abilities.
• Outstanding presentation, negotiation, and objection-handling skills.
• A consultative, solution-focused sales approach.
• Strong commercial awareness and market knowledge.
• Experience using CRM systems and Microsoft Office applications.
• Excellent organisational, territory planning, and time management skills.
• A stable employment history demonstrating commitment and success.

What's On Offer?

• Competitive basic salary of £40k basic
• Company car
• Mobile phone and laptop
• 24 days holiday plus bank holidays
• Company pension scheme
• Ongoing training and career development opportunities
• Long-term progression within a growing and ambitious organisation