Regional Product Marketing Manager - EMEA

ResMed, Inc.; East Hagbourne; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading healthcare technology firm is looking for a Product Marketing Manager to lead the go-to-market execution of their hardware and digital offerings in the UK. The ideal candidate will have 6-8 years of experience in product marketing within the healthcare sector, showcasing strong collaboration and storytelling abilities. Responsibilities include executing product launches, developing market strategies, and ensuring strong adoption rates. This role also supports flexible work arrangements and offers an enticing bonus structure.

Benefits

Bonus plan based on position

Work from home flexibility

Referral bonus

Preferred shareholding programme

Qualifications

• 6-8 years of experience in product marketing or commercial roles.
• Strong background in healthcare, medical devices, or digital health.
• Proven experience in driving product adoption in regional markets.

Responsibilities

• Lead execution of hardware and digital launches.
• Develop regional GTM plans and ensure readiness across functions.
• Define and track KPIs for launch performance and market impact.

Skills

Product marketing experience

Market strategy execution

Collaboration skills

Healthcare industry knowledge

Customer empathy

Job description

The Product Marketing Manager, Regional Product Marketing is responsible for leading the go-to-market execution of Resmed's hardware and digital offerings for providers and patients in their region. This role combines market expertise, customer insight, and executional rigor to ensure launches land with impact and adoption is sustained over time. As a regional product marketer, this PMM partners closely with Product, Commercial, and Marketing teams to translate global strategy into locally resonant execution. They are an expert in their market, a strong collaborator, and a passionate advocate for customers and patients.

Key Responsibilities

• Regional GTM Strategy & Execution
• Translate global frameworks into tailored GTM plans for the region.
• Lead execution of hardware and digital launches, ensuring readiness across all functions.
• Build adoption strategies that extend beyond launch moments.
• Market Expertise & Insight
• Act as the regional expert on customer, provider, and patient needs.
• Embed structured market feedback upstream into global product planning.
• Ensure positioning and messaging reflect local market realities.
• Cross-Functional Collaboration
• Partner with Sales Enablement, Commercial Marketing, and PMO to ensure seamless execution.
• Serve as the product voice in regional business planning forums.
• Align closely with Revenue partners to deliver on commercial goals.
• Product Storytelling & Enablement
• Develop compelling narratives and enablement assets tailored for regional stakeholders.
• Equip sales and marketing teams with tools that resonate with providers, payers, and patients.
• Ensure Resmed's story connects emotionally and functionally in the regional market.
• Performance Tracking & Optimization
• Define and track KPIs for launch performance, adoption, and market impact.
• Run post-launch reviews to drive continuous improvement in GTM execution.
• Regional launches are timely, impactful, and aligned to global standards.
• Adoption of hardware and digital offerings grows steadily post-launch.
• Resmed's narratives resonate strongly with providers, patients, and payers in-region.
• The PMM is recognized as a trusted expert and partner within the regional commercial team.

Qualifications

• 6-8 years of experience in product marketing, product management, or commercial roles.
• Strong background in healthcare, medical devices, digital health, or SaaS.
• Proven experience launching products and driving adoption in regional markets.
• Skilled collaborator with the ability to influence across Product, Marketing, and Revenue teams.
• Recognized for strong storytelling, customer empathy, and market fluency.

Benefits & Perks

• At ResMed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
• Working from home flexibility.
• You also have access to a referral bonus and to ResMed's preferred shareholding programme.
• Internal career opportunity - joining an international fast‑pace and massively growing company.

OK, so what's next? Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that is challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.