Regional Marketing Manager (DACH/Benelux)

Michael Page (UK); Greater London; Hybrid; GBP 62,000 - 73,000; Full time

Job summary

A leading recruitment firm is seeking a Regional Marketing Manager (DACH/Benelux) for a fast-growing FMCG company in London. This role involves developing marketing strategies, overseeing campaigns, and working with multiple stakeholders. The ideal candidate has over 5 years of brand marketing experience, a solid understanding of consumer insights, and full professional proficiency in German. This permanent position offers a competitive salary up to £73K and hybrid working arrangements.

Benefits

Private medical and dental cover

Life insurance

Generous employee discounts

Competitive bonus scheme

Qualifications

• 5+ years of brand marketing experience in FMCG/Consumer Goods sector.
• At least 3 years in a management role.
• Deep understanding of retail environment and cultural nuances.

Responsibilities

• Develop and execute regional marketing plans for DACH and Benelux.
• Collaborate with cross-functional teams to align marketing activities.
• Oversee the creation and implementation of multi-channel marketing campaigns.
• Ensure brand consistency in all marketing efforts.

Skills

Brand marketing experience

Understanding of European consumer landscape

Proficiency in German

Creativity and strategic thinking

Job description

• Incredible opportunity at a fast growing, creativity-led global FMCG company
• Competitive package with work travel across Europe

About Our Client

This opportunity is with a well-established company within the FMCG personal care sector, operating as a start-up off shoot of a large global organisation. The company is committed to delivering high-quality, sustainability-led products and innovative marketing strategies in a competitive market.

Job Description

• Develop and execute regional marketing plans tailored to the DACH and Benelux markets.
• Analyse market trends and customer insights to inform strategy and campaign development, including use of Kantar/ Nielsen data
• Collaborate with cross-functional teams to align marketing activities with business objectives.
• Build and maintain strong relationships with international PR, social, and creative agencies to ensure high-impact, localized campaigns
• Oversee the creation and implementation of multi-channel marketing campaigns.
• Create, monitor and report on campaign performance through self-created KPIs and metrics, ensuring KPIs are met or exceeded.
• Build and maintain strong relationships with key stakeholders and partners in the DACH and Benelux regions.
• Ensure brand consistency and compliance with local regulations in all marketing efforts through documentation and refining of a launch playbook for EU.

The Successful Applicant

A successful Regional Marketing Manager (DACH/Benelux) should have:

• 5+ years of brand marketing experience within FMCG/Consumer Goods sector, with at least 3 years in a management role
• You have a deep, intuitive understanding of the European consumer landscape, retail environment, and cultural nuances
• A solid demonstrable understanding of the pace of fast moving physical product cycles
• You aren't just a "manager" of an established brand; you are a builder
• You enjoy the ambiguity and excitement of launching a brand into a new territory
• You can deep-dive into Kantar/Nielsen data in the morning and lead a creative brainstorm in the afternoon
• You have the capacity to zoom in on a local activation today while planning the broader European expansion for next year
• Full professional proficiency in German language and culture

What's on Offer

• Competitive salary up to £73K
• Private medical and dental cover.
• Life insurance.
• Hybrid working with 3 days/ week in a coworking space in Southwark, London.
• Generous employee discounts.
• Competitive bonus scheme aligned with personal and business performance.
• Permanent position based in London with opportunities to work in the vibrant FMCG industry.

If you are looking to take the next step in your marketing career, apply now to become the Regional Marketing Manager (DACH/Benelux) and make a significant impact in the industry.