Regional Marketing Manager

Xylem; Nottingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading water technology firm is seeking an experienced Regional Marketing Manager in Nottingham to shape its market presence. This role involves defining and executing marketing strategies, managing budgets, and rolling out campaigns. Ideal candidates will possess a Bachelor's degree and have at least 5 years of marketing experience in a B2B environment. The ability to communicate effectively and adapt to fast-paced changes is essential. The position offers an opportunity to impact marketing in the water sector significantly.

Qualifications

• Minimum of 5 years of experience in marketing roles, ideally in a technical B2B environment.
• Deep understanding of the full marketing mix and campaign execution.
• Exceptional communication skills to engage diverse audiences.

Responsibilities

• Own and execute the regional marketing and communications plan.
• Monitor and react to key performance indicators.
• Drive lead generation from campaign design to conversion.

Skills

Hands-on marketing experience

Written and verbal communication

Multi-channel execution

Strategic planning

Digital fluency

Education

Bachelor's degree in marketing, business, or economics

Job description

Overview

Xylem is a global leader in water technology-designing solutions that keep communities, industries, and cities running. We are now searching for an experienced Regional Marketing Manager to shape our market presence across the Transport business and push forward the next wave of commercial growth. This role suits someone who thrives in fast-moving environments, questions the status quo, and wants to help define how an industry-leading brand engages customers, channel partners, and stakeholders. You will have direct influence over regional marketing strategy, commercial enablement, thought‑leadership positioning, and the rollout of major campaigns and new product launches. If you're motivated by meaningful work, measurable outcomes, and the opportunity to make a dent in the way the water sector communicates, this is a role with rare scope.

What You’ll Lead

• Own and execute the regional marketing and communications plan‑defining priorities, managing budgets, and steering investments.
• Monitor and react to KPIs (reach, engagement, lead quality, conversion, customer reach) to keep performance sharp and accountable.
• Drive the full lead‑generation engine‑from campaign design through to conversion.
• Roll out central campaigns, new product launches and sales materials that hit the right audience at the right moment.
• Partner closely with Sales to identify needs and build compelling tools that enhance customer conversations and accelerate growth.
• Manage all external communications across customers, media, associations, and institutions‑ensuring consistency, clarity, and brand strength.
• Work in lockstep with central Transport Marketing to bring market insight, competitive intelligence, and local dynamics into strategic planning.
• Equip Channel Partners with the tools, resources, and support needed to amplify reach and expand market presence.
• Lead external event planning, messaging, and thought‑leadership opportunities that reinforce Xylem’s position in the industry.
• Coordinate brand perception surveys and NPS activities to keep a finger on the pulse of market sentiment.
• Collaborate with other Xylem segments to ensure a unified customer approach.
• Research, test, and adopt emerging marketing practices, platforms, and channels‑closing gaps and uncovering new opportunities.

You’ll Work Closely With Regional Commercial Leaders, Central Transport Marketing, Finance, Purchasing, other Segment Marketing teams, plus an external ecosystem of agencies, associations, media partners, channel partners, contractors, and end users.

What You Bring

• A Bachelor's degree in marketing, business, or economics.
• 5+ years of experience in hands‑on marketing roles‑ideally within the water industry or another technical B2B environment.
• Deep understanding of the full marketing mix, from strategic planning to multi‑channel execution.
• Exceptional written and verbal communication skills, with the ability to turn technical content into engaging, accessible messaging.
• Fluency across digital, print, social, and omnichannel communication.
• Comfort with change and the ability to operate confidently in dynamic, fast‑paced environments.

Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.