Product Professional

BT Group; Birmingham; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading telecommunications company in Birmingham is seeking a candidate with a strong background in digital testing and analytical skills. You will be responsible for improving consumer engagement through digital optimization tools and ensuring adherence to governance guidelines. Experience with tools like Adobe Target and Google Analytics is essential. The ideal candidate is self-motivated and has excellent organizational skills to manage multiple projects effectively.

Qualifications

• Experience in using digital optimization tools such as Adobe Target and Optimizely.
• Familiarity with analytics platforms like Adobe Analytics or Google Analytics.
• Ability to understand statistical significance in experiment analysis.

Responsibilities

• Liaise with developers to ensure test builds reflect specifications.
• Identify journey pain points to improve conversion rates.
• Use analytics tools to monitor outcomes from tests.
• Ensure adherence to CRO governance guidelines.

Skills

Digital testing tools experience

Analytical skills

Organizational skills

Self-motivated

Tools

Adobe Target

Optimizely

Adobe Analytics

Google Analytics

Job description

Responsibilities & Qualifications

• For more complex tests, liaise with developer to ensure test build reflects technical spec brief
• Identify and test journey pain points to improve conversion rate and consumer engagement
• Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
• Ensure that all CRO governance guidelines are being followed
• Enthusiasm for digital testing and experience of using optimisation tools ie Adobe Target, Optimizely etc
• Experience of analytics platforms ie adobe analytics or google analytics
• Understand the importance of statistical significance when analyzing experiment results
• Strong organizational skills and experience of balancing multiple projects at once
• Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills

Our Leadership Standards

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We've brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally. We're a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it's not just the technology that matters, it's what it can do to help them build stronger, smarter, more secure businesses. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive. As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

Looking in: Leading inclusively and Safely I inspire and build trust through self-awareness, honesty and integrity. Owning outcomes I take the right decisions that benefit the broader organisation. Looking out: Delivering for the customer I execute brilliantly on clear priorities that add value to our customers and the wider business. Commercially savvy I demonstrate strong commercial focus, bringing an external perspective to decision-making. Looking to the future: Growth mindset I experiment and identify opportunities for growth for both myself and the organisation. Building for the future I build diverse future-ready teams where all individuals can be at their best.