Product Marketing Manager, UK and Ireland

Procore; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading construction technology company is seeking a Product Marketing Manager to support messaging and strategies for the UK and Europe. Responsibilities include crafting content, understanding market trends, and collaborating with various teams. Ideal applicants have over 5 years of experience in product marketing, strong communication skills, and preferably a background in the construction sector. This role is based in London and offers competitive compensation, including possible equity.

Qualifications

• 5+ years of experience in product marketing or related roles.
• Strong communication and writing skills.
• Detail-oriented and curious about technology and customer needs.

Responsibilities

• Collaborate with teams to understand product capabilities.
• Own product messaging and value propositions.
• Craft audience-specific content such as case studies and presentations.
• Analyze market and customer insights for strategies.
• Define go-to-market plays with cross-functional teams.
• Participate in product launch planning.

Skills

Product marketing

Content marketing

Communication skills

Cross-functional collaboration

Market analysis

Job description

Product Marketing Manager – Procore

We’re looking for a Product Marketing Manager to join Procore’s global product and technology organization. In this role, you’ll support the development and execution of messaging, positioning, and go-to-market strategies for the UK, Ireland, and broader European region.

As a Product Marketing Manager, you’ll be responsible for translating global product strategy into regional success, working cross‑functionally with Product, Sales, Customer Success, and Regional Marketing teams. Success in this role requires deep product marketing skills, ideally applied within the world of construction, construction technology, or project management software. This position reports to the Sr. Director, Product Marketing, and will be based in the London, UK office. We’re looking for someone to join us immediately.

What you’ll do:

• Collaborate with product managers and other cross‑functional teams to understand product capabilities and translate them into customer‑facing language.
• Own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.
• Craft engaging audience‑specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs, and white papers that can be utilized regionally.
• Understand market trends, customer requirements, usage, and buying behaviour, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.
• Help gather and analyse market and customer insights to inform messaging and campaign strategies.
• Define the go‑to‑market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas, and messaging required to reach them effectively.
• Participate in go‑to‑market planning, helping to coordinate product launches and other key marketing initiatives.
• Monitor and understand the competitive landscape to help the team identify opportunities.

What we’re looking for:

• 5+ years of experience in product marketing, content marketing, or related marketing roles in a B2B tech company.
• Strong communication and writing skills, with the ability to translate technical concepts into clear, customer‑friendly language.
• Curious and detail‑oriented, with a passion for learning about products, technology, and customer needs.
• Comfortable working cross‑functionally with product, marketing, and sales teams.
• Experience or interest in the construction industry is a plus.

Additional Information

Base Pay Range:

This role may also be eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job‑related skills, experience, education or training, and location.