Product Marketing Manager, Sage Intacct

Sage; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading software company is seeking a Senior Product Marketing Manager to shape how its AI-first solutions resonate with UK businesses. This role involves localising product messaging, leading product launches, and collaborating with sales teams for success. Ideal candidates have strong product marketing experience in the SaaS space, analytical skills, and a degree in Marketing or Business. The position offers hybrid work, with three days a week in an office in London or Winnersh.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

Ongoing training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns

Qualifications

• Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• Demonstrated success developing go‑to‑market strategies and launching products that deliver results.

Responsibilities

• Localise global product positioning and messaging for UK needs.
• Lead UK product launches and collaborate on go‑to‑market campaigns.
• Create customer‑facing content such as case studies and web assets.
• Equip sales teams with competitive intelligence and product insights.
• Gather and analyse market insights to inform strategy.

Skills

Product marketing experience

Strong storytelling skills

Understanding of UK market

Analytical skills

Communication skills

Collaborative mindset

Proficiency in generative AI tools

Education

Bachelor’s degree in Marketing or Business

Master’s degree (preferred)

Job description

Senior Product Marketing Manager, Sage Intacct

Job Description:

At Sage, we’re here to knock down barriers so everyone can thrive—our customers, our partners, and our people. In this role, you’ll shape the UK’s adoption of Sage’s next‑generation, AI‑powered solutions and make a tangible impact on how businesses grow and operate.

We’re looking for a Senior Product Marketing Manager, UK to help shape how we bring Sage’s AI‑first accounting, finance, operations, and HR & payroll offerings to the UK market. This role will drive the success of the Sage Intacct ecosystem, adapting global strategies to local market needs and ensuring our products truly resonate with UK businesses.

Location: Hybrid, 3 days per week out of London or Winnersh Office.

Key Responsibilities

• Localise global product positioning, messaging, and value propositions to reflect UK customer needs, regulations, and business practices.
• Lead UK product launches and collaborate on go‑to‑market campaigns that deliver measurable impact.
• Create customer‑facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.
• Equip sales teams with competitive intelligence, objection‑handling guidance, and product insights.
• Build strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.
• Gather and analyse customer, market, and competitor insights from the UK market to inform strategy and influence the global roadmap.
• Act as the voice of the UK customer, ensuring product‑market fit and local relevance.
• Track and report on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.

What We’re Looking For

• Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• A deep understanding of the UK market, with proven ability to tailor global strategies to local context.
• Strong storytelling, communication, and writing skills.
• Proficiency in generative AI tools and an understanding of AI/ML concepts.
• Demonstrated success developing go‑to‑market strategies and launching products that deliver results.
• A collaborative mindset, capable of working effectively across global and regional functions.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

Benefits

Benefits video – https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.